Current Position Available: Digital Marketing Lead

The Digital Marketing Lead has the overall responsibility to develop, implement, track and optimize our client’s digital marketing activities across the mandated digital channels. Working directly with our clients, the Digital Marketing Lead has the responsibility to establish a very good understanding of our client’s business goals and then execute the mandated digital marketing activities to meet the objectives. They will have responsibility to identify and ensure that appropriate resources are available to assist in the successful execute of the work plan. They will then measure, assess and report the results of the activities against the goals of the engagement. As the Digital Marketing Lead for the organization, you are accountable to keep abreast of new and emerging opportunities for digital marketing and continually evolve the company’s digital marketing practices to ensure the organization is continuously providing best in class solutions.

Key Responsibilities:

Execute digital marketing activities, coordinated with team members, be the client liaison for all activities which will include;
  • On and off page SEO
  • Copy writing and content optimization
  • Content Marketing
  • Social Media
  • Email Marketing
  • SEM / Remarketing
  • Measure and report the performance of all digital marketing activities and assess and provide feedback and make recommendations on future direction
  • Conversion rates by channel
  • Continuous learning so you can be at the top of your game
  • Identify new client opportunities to improve digital marketing performance
  • Identify and manage the necessary resources to successfully execute the digital marketing activities
  • Evaluate emerging technologies and assess, recommend and implement new opportunities into the organization’s digital marketing practice

Core Skills / Competencies

  • Fully bilingual (written / spoken)
  • Digital marketing knowledge and experience
  • On page and off page SEO knowledge
  • Marketing copy writing
  • Client relationship management
  • Creativity in developing and deploying digital campaigns
  • Google Ads and Google Analytics
  • WordPress knowledge
  • Resource management
  • Project management
  • Communication skills (written / spoken)
  • Team player focused on fantastic client results
  • Analytical skills – measurement and ROI interpretation

Measures of Performance Success:

  • Successful digital marketing activities and return on investment (ROI)
  • Positive client relationships and feedback
  • Project deliverables met (timelines / budget / results)
  • Increase in client opportunities and mandates
  • Client retention

WSI Offers:

  • Competitive compensation
  • Healthy and positive work environment
  • Family oriented work/life balance
  • Health & fitness allowance
  • Training allowance
  • Personal time-off program

Our Location:

  • Forget the downtown commute and work where you live
  • Central West Island location
  • Easy and free parking
  • Close to many convenient shops and restaurants

We thank all applicants for their interest, however only candidates under consideration will be contacted. No phone calls please. No agency calls or emails.

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