Summary: A quick recap, plus the recording from our Ahead of the Curve webinar on How Using Video Creates Revenue, Retention, and Relationships.
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact!
So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19.
One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that can help you overcome the marketing obstacles you’re facing today.
Our digital marketing educational webinar series kicked off this past Wednesday to an impressive response and covered the topic of video marketing, and specifically, How Using Video Creates Revenue, Retention, and Relationships. In this session, Ryan Kelly and Cynthia Barillas from the WSI Smart Marketing team based out of California, USA, joined us to share six ways you can use video across the core areas of your business.
We’ve included a quick recap below, and the full webinar recording can be found at the end of this blog post.
1. Use Video During the Prospect and Client Communication to Boost Sales
The next time you jump on GoToMeeting or Zoom (or whichever virtual meeting technology you are using), turn on your webcam. Sharing your webcam when conducting a virtual meeting humanizes the conversation you are having with your prospect or client. You can’t read a person’s emotion or passion or share how much you care about their business as effectively over text as you can with video.
2. Use Video in your Emails to Enhance Your Customer Service
Delivering exceptional customer service isn’t always about how fast you can answer a question or get an issue resolved. A lot of the time, customer service is enhanced by the type of rapport or relationship you can build your customers. Using video in your emails to share a quick how-to, results of a service you delivered, or even just to say hi and check-in, will take your customer communications to that next level.
3. Use Video in Your Social Media to Make Your Post More Engaging
Social media is one of the easiest ways to incorporate video into your business. As part of your social media strategy, consider adding video to your social posts and stories. Look into doing a live video stream on Facebook, Instagram, or YouTube to share content with your followers immediately. Social media is a great way to share new video content but also video content you have created in the past as well.
4. Use Video on Your Website to Showcase Your Client Testimonials and Solutions
Adding video to your website is the quickest way to make your web pages more engaging. Today’s website visitors are much more likely to consume content by watching it than reading it, especially on their smartphone. Videos are also more likely to keep your visitors on your website longer and even entice them to fill out a form. So take a moment to go through your website and make a note of any content that could easily be adapted into a video – like blog posts, FAQs, service and product pages, or client case studies.
5. Use Video in Your Marketing Messages to Build Your Brand and Reputation
Video is a great way to show-off your service expertise and builds your professional brand and reputation. If you’re looking to make a name for yourself and become a recognized expert in your industry, set-up a YouTube channel and start sharing essential tips, tricks, and advice that your target audience is looking for in video format. Then, optimize these videos to build up a following, and you’ll be on your way to being a trusted expert in your field.
6. Use Video while Your Team Works from Home to Increase Employee Engagement
Many businesses and employees were thrust into a remote working environment as lockdown protocols suddenly took effect due to COVID-19. During this time, when many outside factors could negatively impact your employee morale, business owners and team leads must be doing what they can to maintain your company culture and keep employee engagement up. Turn those webcams on during your team meetings, bring all employees and departments together in weekly team huddles, and for all the CEOs and Presidents out there – send the occasional company update via video.
For more details on all of the above, watch the recording from our webinar, How Using Video Creates Revenue, Retention, and Relationships (posted below).
Our Montreal Digital marketing team has put together a list of valuable marketing tips that will not only keep you keep you busy during this quiet time but will improve your Web presence and social media properties and allow you to rebound faster on the other side of this work stoppage.
How to Make the Most of this Downtime
Social Media Announcements
The quickest way to reach your audience is via social media. Make a post and let everyone know exactly what your business is doing. Include working hours, remote work, and any changes to your service and the easiest way to communicate with you and your team. During a time when people have less physical access to your business, you can stay connected on social media and share positive messages.
Post Notices on Your Website
Consider adding a popup to attract website visitors’ attention or add a note on the homepage that’s easily visible. Include helpful information about what your business is currently doing. Remember to update your hours, contact info, location, availability, etc.
Take This Time to Update Your Website
Since our government has paused business activity for the next few weeks for the sake of our country’s health, why not take this opportunity to make the revisions to your Web presence that you have been putting aside for the past few months.
Create New Content
In Google’s eyes, content is king. Our Montreal SEO team are big advocates of fresh new content that prospects or clients would find valuable and informative. Consider writing some FAQs that would be of value for Google’s voice search. Create a Case Study demonstrating how you helped a client solve a unique situation. By creating new content, it may help increase your search ranking results, so it will pay off in the longer term.
Proactively Work on your Online Reputation
People have plenty of time on their hands over the next few weeks. Take this opportunity to contact clients and ask for reviews and testimonials in Google My Business, Facebook or LinkedIn. Reviews are important credibility boosters and these user-generated content pieces can be shared on your social media channels in the future.
Create a New Social Media Channel
You have been meaning to create that new social media channel and there is no time like the present. Read a few articles about getting started and go for it. Research some of your competitors for ideas about what to post. Set up your profile with all the relevant info about your business and come up with a plan of the type of info to post and then write a few posts, choose your visuals and then just start. You will learn along the way. If you do not have the time, our WSI marketing team can help you with your social media on an ongoing basis.
Update Your Online Listings
Google My Business, Yelp, Bing Local, etc. These are often the first things people see when searching for your business. Make sure they are updated with your hours and service info.
Send an Email
Yes, we all received numerous emails from businesses about COVID-19 but it’s still important for your business to reach out. Customers (especially those with current purchases, appointments, reservations) should know what’s going and what to expect from you.
Our WSI Team is Here to Help and we are Fully Operational
Here at WSI Digital Marketing, we continue to work remotely, serving our clients. We have launched a number of new websites in the past couple of weeks and have started a number of new projects that our clients decided to initiate, while things are quieter than normal to be better prepared to attract new customers when people get back to work. Our focus is on helping our clients stay relevant during this time, so they can rebound quickly.
Our Message of Hope
It’s such an uncertain time but our hearts are filled with hope. People all over the world are taking action, communities are supporting each other both offline and online. We will get through this and we will better ourselves because of it. Our team is fortunate enough to have the ability to work from home. We are 100% available for our clients and community and are here to provide guidance, discuss new initiatives and are here to support you and your business.
We wish everyone to stay healthy, safe, and hopeful.
There is no doubt that 2016 was a great year. Our WSI Digital Marketing team has worked on many great projects ranging from web design to SEO and the implementation of a Facebook contest that increased the engagement and Facebook page Likes for our client by more than 50%. We welcomed a number of new clients and further developed a rewarding relationship with our clients. It’s been a great year and we believe 2017 will be even better.
We wish you a wonderful holiday season and a prosperous new year. Click on the image above to check out this short and uplifting video by WSI World.
See you all in 2017!
Our WSI Montreal team is well equipped to apply knowledge of the most beneficial online trends, techniques and technologies to grow your business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.
Our West Island Web Design team is pleased to launch the new responsive Website for Terragon Environmental Technologies Inc. Terragon is an engineering firm that provides resource and waste management solutions for remote communities including isolated Northern arctic communities, ships, resorts, hospitals, mining work camps and military installations. With the development of award-winning appliances that enable such environments to treat its own waste locally as opposed to having to manage the removal of it, Terragon works to generate useful resources through the re-purposing of waste and wastewater.
Terragon Environmental is just one of many companies and organizations that WSI has dealt with over the years, whose focus is in the northern regions including Quebec’s arctic region, Nunavik. We are proud to partner with these organizations to help market them online.
WSI Digital Marketing – A Trusted Online Marketing Partner to Help You Promote Your Online Brand
At the outset of the project, our Montreal digital marketing strategists invested much time learning about the business, determining who their target markets are and how to improve the core marketing message so that it successfully reaches the end-users. We designed and developed a responsive WordPress website with a blog to allow the Terragon marketing team to publish new content on an ongoing basis.
Moving forward, WSI Montreal Digital Marketing will provide ongoing WordPress support, training and will update the WP versions as well as the plugins to minimize the risk of the WordPress website being hacked. We thank the Terragon team for their confidence and are looking forward to acting as their ongoing digital marketing partners in the future.
Custom Web Designs for your B2B or B2C Business
Our West Island Web design experts will provide you with a customized website design for your organization, B2B or B2C business. Contact us today to find out more about our design services. Already have a website but need to be more active with your marketing? Ask us about our social media marketing services.
It is a pleasure to announce that our West Island Web Design team has been chosen to rebuild the VOBOC foundation WordPress site. VOBOC (Venturing Out Beyond Our Cancer) offers newly diagnosed adolescent and young adult cancer patients help to ease their cancer journey with free distractions, resources and tools; providing unique membership as part of an oncology interdisciplinary team within leading cancer treatment centres. VOBOC continuously works to raise public awareness concerning increasing incidents of cancer diagnosis in adolescent and young adults and we are humbly supporting their mission in doing so.
WSI Montreal firmly supports the work done by not-for-profit organizations such as VOBOC and other organizations whose goals are to improving the quality of life in various ways. We are proud of the support our Digital Marketing team provides to many West Island organizations and businesses.
Goal of the Mandate: Provide a More Responsive WordPress Support Service and Increase the Client Management Capabilities
The VOBOC foundation was referred to our digital marketing firm by another West Island Business owner. VOBOC was in need of a much more responsive technical support and advisory team. Their website theme was outdated and no longer supported by the original developer which was a potential vulnerability of the site being hacked. WSI Digital Marketing has rebuilt the WordPress site with a more current and trusted theme and will provide ongoing WordPress customer support, systems updates including theme and plugin updates and WordPress training into the future.
We have also freshened up the overall look and feel of their website with the use of larger visuals and have improved website management capabilities. Their web presence has further been aligned with the foundations goals and priorities with more prominent calls to action and ‘Donate Now’ button as well as visually demonstrating how many people VOBOC has had the privilege of helping over the years.
Custom Web Designs without the Downtown Agency Costs
Our West Island Web design experts will provide you with a customized website design for your organization or small business, without the downtown agency cost. Contact us today to find out more about our design services. Already have a site but need to be more active with your marketing? Ask us about our social media marketing services.