Top 6 Benefits of Integrating a Blog as Part of Your Marketing Strategy

Top 6 Benefits of Integrating a Blog as Part of Your Marketing Strategy

If you’re looking to revamp your business’ marketing strategy, there’s one simple word to keep in mind: blog. Having a company blog is a simple, cost-efficient way to promote your brand online and is an essential part of any content marketing strategy. Noticed that everyone else is “blogging”, but not quite sure what the buzz is all about? Or if having a company blog is right for your business? Our digital marketing agency breaks down the top 6 benefits of integrating a blog as part of your business’ marketing strategy.

1. It Increases Your Search Engine Ranking

Blogging and search engine optimization go hand in hand. Having a blog set up on your company website is a simple and effective way to regularly upload fresh content to your site, which can help you increase your websites’ ranking. But don’t just post for the sake of having more content; optimize every post with important keywords for your business to ensure that your posts come up in search. Google loves new and regularly updated content and will reward your site by increasing your search engine ranking.

2. Increases Your Business’ Credibility

Having a business blog is a simple way to establish your business as a leader in your industry. By sharing tips, advice, industry news, strategies, etc., you establish credibility for your brand and position your business as a thought leader in your field of expertise. Regularly having helpful industry content on your blog will build loyalty and trust with your clients and followers and will keep them coming back for more.

3. Simple and Effective Way to Reach Your Clients

No more coordinating expensive press releases; blogging ultimately creates free PR for your business. The next time your company releases a new product or throws an important event, simply post about it on your blog and press Publish! Blogging is a quick and easy way to keep your clients up to date on all your latest business news, while maintaining your company voice.

4. Great for Link Building

Having a company blog is a great way to create internal links on your site; every time you create a new post, be sure to link to internal pages on your site that relate to the post, as well as any previous blog posts that are relevant to the topic. Internal link building is important for SEO and increases the credibility of your website; it shows that your content is relevant, helpful, and well though-out.

5. Great for Repurposing Content

Writing the blog is just the beginning! Get as much traction out of your posts are possible by repurposing the content in email marketing campaigns, social media updates, e-books, etc. Repurposing blog content is a quick and easy way to create content on other online marketing channels, for example:

  • One blog post could equal 5 separate tweets, 3 Facebook posts, 4 LinkedIn posts and 3 Pins
  • Use a blog post as one chapter of your business’ next e-book
  • Create an infographic based on your latest post

Get the idea?

6. Generate More Leads and Find New Customers

According to a HubSpot survey, “60% of businesses who blog acquire more customers”. Isn’t that enough reason alone to get blogging?! In fact, businesses who blog acquire 4 times more leads than those who don’t. Having a business blog allows you to reach more customers while generating more meaningful leads.

Time to get blogging! But first, take a crash course on creating the perfect blog post.

Don’t have the time to write content? Or would rather focus on what you do best (i.e. running your business)? Learn more about our digital marketing agency’s content marketing services or contact WSI Montreal today.

Top 10 Tips for Creating the Perfect Blog Post

Top 10 Tips for Creating the Perfect Blog Post

Blog! Blog! Blog! Time and time again, we hear about the importance of blogging for your business (hint: it’s VERY important). But the truth is, blog writing itself is easier said than done. In fact, actually sitting down to write a blog post can be quite intimidating, especially if it’s your first time. Luckily, WSI Montreal is here to help! Below, our digital marketing agency has put together 10 tips to help you create the perfect blog post.

1. It’s All in the Title

The title of your blog post is crucial; it should be clear, concise, and specify the topic of your post. A title will either make or break your blog post; the best titles are catchy and draw the reader in. Undoubtedly, the title of your post is one of the most critical elements for SEO, so be sure to include at least one keyword. Notably, “conversational search” was an important part of Google’s Hummingbird algorithm update, so don’t shy away from phrasing titles the same way a prospect would type into Google.

2. Write for the Reader

We can’t all be Shakespeare; and for the sake of blogging, don’t try to be! Write your blog with the reader in mind; you want to use simple words and clear sentences. Consequently, you should avoid jargon and technical terms. People are reading your post to learn; you don’t want them to leave your blog post overwhelmed and more confused than before.

3. Provide Rich Content

The content you share needs to be informative for your readers; don’t post anything that beats around the bush and offers no conclusions. Your post should demonstrate your expertise and knowledge, and offer solutions, advice, and relevant information. If you’re not supplying your readers with rich content, they’ll move on to a blog that does!

4. Structure Your Content

Make sure your content is well structured and easy to follow! Splitting your content into bite sized pieces make it easier for your readers to digest. In fact, they prefer it that way! Don’t be afraid to use sub headings, short paragraphs, and bullet point lists. Readers are much more likely to read you post from top to bottom if it is well structured.

5. Tell Your Reader What to do Next

At the end of your post, be sure to always include a call to action; it’s up to you to encourage your readers to take the next step! Invite them to comment on your post, share it with their friends, sign-up for future updates, visit your webpage for more information, etc. A little push can go a long way!

6. Include an Image

Images attract your readers’ attention and make your post more “shareable”, especially on social networks such as Pinterest. Of course, never use an image that you don’t have rights to. You can find plenty of stock photos online, both free and paid; iStock and Shutterstock are both great paid sites that offer a wide variety of selection.

7. Include Share Buttons

You want your readers to share your content, so make it easy for them! By including social share buttons in your posts, you make it simple for your readers to share your post at any time in their reading, in a matter of seconds.

8. Take the Time to Proofread

Nothing will make your credibility sink faster than a typo or grammatical error. Take the time to read over your blog post and make sure it’s error free before posting. Tip: have someone else read it over; when you spend hours concentrating on content, you can sometimes overlook obvious grammatical errors glaring out at you.

9. Limit your Links

It is recommended to include links, but don’t overdo it. This is especially true with inbound links, such as links to previous posts or other blog categories. Ideally, you do not want to have more than ten inbound links on your blog post page. When you have more than ten, Google starts to question the abundance of links – which is never good for SEO!

10. Don’t Leave out the Meta Content

Metadata is data that search engines use when adding pages to their search index. In other words, meta data is crucial for SEO. Accordingly, you should be sure to include meta titles and meta descriptions in your blog posts to optimize them for search. There’s plenty of WordPress plug-ins that can help you with entering meta content, one of our montreal web design team’s personal favourites is Yoast.

Of course, blogging is not an exact science; it takes time and practice to master the art of blog writing. However, we hope these 10 tips will give you the framework (and confidence!) to master your future blog posts.

Learn more about the importance of content marketing, which should play an essential part in any successful online marketing strategy.