Summary: A quick recap, plus the recording from our Ahead of the Curve webinar on How Using Video Creates Revenue, Retention, and Relationships.
If you’re an avid reader of our blog posts, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact!
So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19.
One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that can help you overcome the marketing obstacles you’re facing today.
Our digital marketing educational webinar series kicked off this past Wednesday to an impressive response and covered the topic of video marketing, and specifically, How Using Video Creates Revenue, Retention, and Relationships. In this session, Ryan Kelly and Cynthia Barillas from the WSI Smart Marketing team based out of California, USA, joined us to share six ways you can use video across the core areas of your business.
We’ve included a quick recap below, and the full webinar recording can be found at the end of this blog post.
1. Use Video During the Prospect and Client Communication to Boost Sales
The next time you jump on GoToMeeting or Zoom (or whichever virtual meeting technology you are using), turn on your webcam. Sharing your webcam when conducting a virtual meeting humanizes the conversation you are having with your prospect or client. You can’t read a person’s emotion or passion or share how much you care about their business as effectively over text as you can with video.
2. Use Video in your Emails to Enhance Your Customer Service
Delivering exceptional customer service isn’t always about how fast you can answer a question or get an issue resolved. A lot of the time, customer service is enhanced by the type of rapport or relationship you can build your customers. Using video in your emails to share a quick how-to, results of a service you delivered, or even just to say hi and check-in, will take your customer communications to that next level.
3. Use Video in Your Social Media to Make Your Post More Engaging
Social media is one of the easiest ways to incorporate video into your business. As part of your social media strategy, consider adding video to your social posts and stories. Look into doing a live video stream on Facebook, Instagram, or YouTube to share content with your followers immediately. Social media is a great way to share new video content but also video content you have created in the past as well.
4. Use Video on Your Website to Showcase Your Client Testimonials and Solutions
Adding video to your website is the quickest way to make your web pages more engaging. Today’s website visitors are much more likely to consume content by watching it than reading it, especially on their smartphone. Videos are also more likely to keep your visitors on your website longer and even entice them to fill out a form. So take a moment to go through your website and make a note of any content that could easily be adapted into a video – like blog posts, FAQs, service and product pages, or client case studies.
5. Use Video in Your Marketing Messages to Build Your Brand and Reputation
Video is a great way to show-off your service expertise and builds your professional brand and reputation. If you’re looking to make a name for yourself and become a recognized expert in your industry, set-up a YouTube channel and start sharing essential tips, tricks, and advice that your target audience is looking for in video format. Then, optimize these videos to build up a following, and you’ll be on your way to being a trusted expert in your field.
6. Use Video while Your Team Works from Home to Increase Employee Engagement
Many businesses and employees were thrust into a remote working environment as lockdown protocols suddenly took effect due to COVID-19. During this time, when many outside factors could negatively impact your employee morale, business owners and team leads must be doing what they can to maintain your company culture and keep employee engagement up. Turn those webcams on during your team meetings, bring all employees and departments together in weekly team huddles, and for all the CEOs and Presidents out there – send the occasional company update via video.
For more details on all of the above, watch the recording from our webinar, How Using Video Creates Revenue, Retention, and Relationships (posted below).
At WSI we value the importance of an updated system, plugins and files. We ensure the following:
- Setup the right WordPress security plugin,
- Schedule updates for WordPress plugins
- Configure and deploy automatic backup and recovery tools
- Secure reliable WordPress hosting that is complimented by web application firewalls for intrusion prevention
This is our Typical Setup for the System and Protection of a WordPress Website
WordPress Security PluginUsing a trusted plugin we lock down WordPress and change its various default values that are typical for hackers to target. This prevents brute force intrusion attempts, file change detection, 404 detections, lockout bad users, hide login and much more. We receive monthly reporting of the overall security grade for proper monitoring of the system status and set requirements to review user passwords on a regular basis to deter bots from targeting a specific user. Best practices for strong password enforcement typically including 8-15 characters, 1 lower case, 1 uppercase, 1 special character and something unique for that user account.
WordPress Plugin UpdatesUpdating plugins is the most important maintenance factor for WordPress. 40% of online WordPress websites are vulnerable to hackers because of a lack of updates. We will always update plugins immediately when we’re notified of a potential vulnerability or exploit detected by the plugin author. Every quarter we update all of the other plugins on the website. Once the updates are complete we perform a thorough quality control check to ensure nothing has been compromised and verify that the version of the WordPress CMS is updated to the latest security patch.
Website BackupsWe work with a sophisticated backup and restore plugin that will automatically backup and save the website files and database once a month on a secure remote server. If ever there are any issues we can use this to restore anything caused by broken code, a broken plugin or if any content was accidentally deleted. Website backups are always performed before any plugins or WordPress version is updated to ensure a roll-back is easily accessible in case of conflicts.
Secure Web HostingOur trusted partners use high performing load-balancers using NGINX that securely and rapidly deliver fast content served with always updated PHP versioning. Our Server performance complimented by a secured (SSL) Content Delivery Network (CDN), provides powerful load speed and the secure delivery of content and images. Server monitoring is also set to detect if there’s an intrusion through unsecured ports and will lock them out if there’s a suspicious login attempt.
Use of a Web Application Firewall & Protection Against Input FieldsThe Firewall authenticates and blocks out the bad robots attempting to break into your site in a single session or steal any data that it can scrape. It detects them and blocks them out of the site and server. We also use a secure form system that prohibits any cross-site scripting (XSS) and locks out any backdoor attempts considered to be vulnerabilities or potential exploits.
Without a thorough checklist it can be very difficult to remember all of these steps but at WSI we are continuously proactive in the maintenance of WordPress CMS, plugins, files to secure and protect our customers. Learn more about our WordPress maintenance and security or feel free to contact us to discuss your needs.
Tip #5: Use Your Company NewslettersDoes your business send out weekly, monthly, or quarterly newsletters? Use it! Create a section in each newsletter promoting your latest blog post; include a short summary of the post and link to your company blog. Subscribers to your newsletter are already interested in your business, so prompting them to visit your blog is a sensible tactic.
Tip #6: Social Sharing Buttons are a MUSTYou want your content to spread like wildfire, so make it effortless for your visitors to spread the word by including social share buttons on every post! Gone are the days when you had to copy/paste URLs – in an instant, readers should be able to share your content with their followers.
Tip #7: Update Your Email SignatureYou send a great deal of emails every day as part of your daily routine, so why not us this to your advantage? By including a link to your blog in your email signature, you’re effortlessly spreading the word about your blog every time you send an email.
Tip #8: Promote Your Blog on Your WebsiteMake sure that when visitors are on your website, they are made aware that you have a company blog page. Advertise your Blog on your website homepage, and in the header, footer, and menu. Plus, visitors that are visiting your website and are interested in buying your product or service will view a company blog as a sign of credibility, making them more likely to make a purchase – it’s a win-win situation!
Tip #9: Be Resourceful When Participating OnlineAs you already know, engaging and interacting online is a great way to build brand awareness and build credibility for your business. A simple method to attract readers to your blog is to include a link to your blog, or any relevant blog posts, whenever you interact online. Of course, don’t be “spammy”; only make reference to your blog when it’s relevant and will add value to the conversation. Try these simple tips and before you know it, your blog traffic will grow and you’ll have a loyal following of readers. If you haven’t already, don’t forget to read part 1 of our blog post to read through our complete list of tips. Need some extra help generating traffic to your blog? Get in touch with our digital marketing agency today.
Take your blogging to the next level! In the Infographic below, our Montreal web design team breaks down the top 10 tips for creating the perfect blog post.
Click on the infographic to enlarge it.
You’ve taken the plunge and you’ve started a business blog – great! But now you find yourself spending precious time writing blog posts that no one sees or reads. Sound familiar? We understand if you’re a little discouraged. But you shouldn’t be; it’s normal. Generating traffic to your blog and building a loyal following of readers takes time.
In our 2 part series, our digital marketing agency shares 9 tips and guidelines for boosting traffic to your blog:
Tip #1: SEO is Critical for Your Blog
To get readers to your blog, first they need to find it! Optimize your blog posts for search to make sure that people that are searching topics in your industry are coming across your posts. Here’s how to make your blog posts search-engine friendly:
- Include keywords. Most importantly, incorporate them into your titles and headings. When appropriate, bold or italicize them to help them stand out. Of course, don’t “keyword stuff” – that’ll get you on Google’s naughty list. Keywords should consist of about 3% of your posts’ overall word count.
- Metadata and alt tags. Just because your readers can’t see it, doesn’t mean that Google doesn’t. Meta data and image alt tags are crucial for SEO, be sure to include them – complete with keywords – in all of your blog posts.
- Write often. Google’s algorithm loves fresh content, so be sure to update your blog frequently. Don’t have the time to write blog posts regularly? Perhaps you should consider hiring a content writer.
- Links. Include relevant and reliable outbound links to demonstrate the credibility of your post. Of course, always include inbound links to your website or previous posts when applicable.
Tip #2: Optimize Your Blog Post Titles
It’s human nature – we’re told not to judge a book by its cover, but we always do. Be sure to carefully construct your blog post titles, because they’re the gateway to your blog. Your potential readers come across dozens of different blog posts every day, so make sure yours stands out; your blog post titles needs to be crafted to draw in the reader and influence them to take the time to read your post.
Your title should:
- Include keywords. SEO!
- Include a number. Readers prefer to read a blog when they can estimate the length and gain actionable knowledge. For example, “5 Tips for Creating the Perfect Blog Post Title.”
- Make your topic clear. Don’t be vague; your potential readers want to know exactly what they’re getting from your blog post.
- Focus on the reader. The language in your title should be “You”-focused. For example “5 Tips for Creating the Perfect Title for Your Blog Post.”
Here are a couple more great title tips courtesy of HubSpot.
Tip #3: Get Social
The job isn’t done once you publish your blog post – it’s only just begun. Promote each blog post on all your company’s social media properties to direct your followers to your blog. Of course, be sure to spread out your posts, tweets and updates; if not, users that are following your business on all your social platforms will be bombarded with reminders– which comes across as desperate and too “pushy”. Plan out your posts and tweets by creating a calendar and schedule them accordingly.
Just because a blog post isn’t recent, doesn’t mean you’re done promoting it. If it’s still relevant, don’t shy away from sharing it again weeks, months, or even years later on your profiles. Tip: don’t just copy and paste the same “blurb” into every tweet or post about the same blog post; switch it up by including different quotes, tips, or key points to give potential readers a little “taste” every time.
Lastly, on every one of your company’s social properties “About” sections, on top of including a link to your website, be sure to include a link directly to your blog. This is a simple way to remind or inform followers, and potential followers, about your business blog.
Tip #4: Integrate Email Subscription to Your Blog
Make it easy for your readers to come back by integrating an email subscription form on your page. This way, those who enjoy reading your posts can sign up and automatically receive notifications when new ones are published. Over time, those who subscribe to your blog via email will be your most reliable visitors; they’ve already opted in to receive updates and are therefore more likely to visit your blog when given a “gentle reminder”.
There you have it – simple tips to help generate traffic to your business blog! But be patient; don’t expect these tricks to work like magic overnight. Boosting traffic to your blog organically takes time and determination.
Be sure to stay tuned for the second part of our series where we break down tips 5-9!