What Is Local SEO And Why Is It Important For Your Business?

What is Local SEO?


You may have heard the term local SEO or local SEO optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a location specific search. Based on the location of the user or the location that they are searching for (for example, “Restaurants in downtown Montreal”), specific businesses in those locations will show up in the search results. Having a higher ranking will mean that your business will show up higher in the local pack of the local search results. The goal of local SEO is to improve organic traffic to your business from online searches.

Who Can Benefit From Local SEO?


So now you might be wondering, “can my business benefit from local SEO?”
Local SEO is a tool that can benefit brick-and-mortar businesses as well as businesses that operate in specific service areas. A few examples of who can benefit the most from local SEO are:
  • Lawyers
  • Doctors
  • Plumbers
  • Restaurants


If your business is online only, you may want to stray away from local SEO as it is not a tool that would greatly benefit your business. Instead, consider investing your time in traditional SEO social media marketing and contact us today to have our Montreal SEO agency help you rank higher.

What are the Benefits of Local SEO?


In case you aren’t convinced yet that you should be using local SEO, here are just a few ways that it can benefit your business.
    • Being discovered by local consumers who are looking to buy from local businesses (more relevant traffic)
    • Demonstrate your credibility based on the quality of your reviews
    • Drive more customers to your physical location (for brick-and-mortar) or get more loyal customers using your services (for service-area businesses)
    • Make your website more visible
    • Get more leads
    • Get more engagement with searchers


How to Improve Your Ranking on the Local Pack


Here are a few things you should focus on when trying to improve your ranking in the local pack:

Set up and optimize your Google My Business account

When it comes to local optimization, Google My Business is your best friend. A few ways to optimize your GMB profile is to ensure that it is complete, post on your GMB account, ask your customers to review your business online, and respond to your reviews (both good and bad). A few factors that Google My Business uses when ranking local listings to keep in mind are:
  • Relevance: How well a local listing matches with a user’s search.
  • Distance: How far a listing is from a location used in a search.
  • Prominence: How well known a business is.


Make some improvements to your internal linking structure on your website


Internal linking is when you add a link on one page on your website that will lead to another page that is also on your website. Internal linking is the key to improving your SEO ranking because it will help establish page authority throughout your site, ranking power for your pages, and help define the hierarchy and architecture of your website. On top of all of that, internal linking will also help with website navigation.

Optimize your URL, title tags, headers, meta description, and content


When optimizing for local SEO, you want to include your location in as many places as possible. This means your URL, title tags, headers, meta description and content. However, when doing this, be sure to include it in a way that flows naturally, not forcing it  or “keyword stuffing”. By including your location in these places, it will create more opportunity for your website to come up in search results for this geographical location.

Create localized content


By creating localized content, for example a blog post about local industry events, you can focus on attracting local customers. Creating local content will help you rank higher with Google and other search engines because it is telling them that your website is relevant for people searching in those areas.

Add yourself to more local directories


The more local directories you add your business to, the more opportunities you have of potential customers finding you. Just be sure that your NAP (name, address, and phone number) are consistent throughout all of the listings.

Post regularly and be active on your profile


It is important to regularly update your Google My Business profile with news regarding your business, promotions you are having, new products and services. This is a great way to attract potential customers to your business and, when you post regularly, will give customers an accurate idea of what your business is all about. One of the key features of GMB posts is that you can include a call to action button in your post (call now, learn more…) which makes it much easier for customers to contact you or find out more about your business. The call to action button can help generate more organic clicks to your website and increase your page ranking with Google.

If you would like to learn more about incorporating local SEO into your marketing strategy and about our local SEO optimization services, contact us today.

DON’T MISS WSI’S UPCOMING WEBINAR ON PPC OPTIMIZATION

Today, consumers rely more and more on the information Google serves up to them when researching products/services or making a purchase decision. And with the top 3 paid ads getting 41% of the clicks in Google, brands across industries invest heavily in Google Ads to try and capture more sales-ready leads.

But to make a return on your Google ad investment, you need to optimize your campaigns continuously. Including tweaking and refining your ad groups, ad copy, keyword phrases, and even your landing pages, all while paying attention to your consumer’s purchase behaviors.

So, how can you make sure you have a solid search strategy in place that includes a strong organic presence and paid search ad placement? And how can you get a better ROI from your Google Ad campaigns?

Join us at our webinar on October 21st. As a Google Premier Partner, we’ve lined up Angelina Miller, an Agency Development Manager at Google, to be our guest speaker and share key insights around Google Ads.


Here are the details:


PPC Optimization Tips from Google

Wednesday, October 21st @ 9 AM PDT / 12 PM EDT / 4 PM UTC 
Featuring Guest Speaker: Angelina Miller, Agency Development Manager at Google
In just 45 minutes, you’ll learn:

  • Why having a solid PPC strategy in place is so important and how to plan, execute and optimize paid ad campaigns effectively

  • What the latest search experiences your consumers are having and how they are impacting brand perception

  • PPC optimization tips directly from Google you could get started to build strong and effective Google Ads campaigns

Spots are filling up fast, so register to claim your seat. Doesn’t fit with your schedule? Don’t worry—as long as you register, we’ll make sure you get the recording and slides from the session so you won’t miss a thing.

RESERVE YOUR SPOT NOW

8 Critical Elements to Have on Your Homepage: Montreal Web Design

Montreal web designThe homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your website. The homepage is also the one page that commonly gets the bulk of your site traffic and can either encourage or discourage the visitor from turning into a lead and eventually a customer. That is why it is critical to ensure you know who you are marketing to and what it is you intend to deliver as a business and how. As such, our Montreal Web Design team has put together a list of elements we believe are critical to keep in mind when having the website of your business redesigned.

1. Headlines and sub-headlines:

The homepage of your business website should reflect the stages of the buying cycle which include:

  • Awareness: when a visitor becomes aware of your product.
  • Consideration: when a visitor starts evaluating solutions to their needs.
  • Purchase

The top of your homepage will reflect the awareness stage of the buying cycle through the use of headlines and a sub-headline. Both should briefly and effectively demonstrate what it is your business does and what it has to offer for your clientele.

2. Supporting Images:

There should be high quality supporting images all throughout your website, but having such on your homepage is of primary importance. The majority of people are fairly visual. It’s crucial that you include visuals that very clearly demonstrate who it is you are and what your business has to offer. We encourage you to be authentic and choose imagery that captures emotion. Images that make your website visitors feel a positive emotion that relates to your product offered tend to further encourage the visitor to choose your product.

3. Good copy that reveals the benefits of your product or service:

As the visitor scrolls below the introductory section of your homepage that is normally within the header area, they should be able to understand the benefits in which your product or service offers and your experience level or how long you have been offering your service. This can be done by using lightweight and straightforward copy that is worded in the manner in which your clientele speaks. If you honestly demonstrate the benefits to your visitors and how long you have been offering such a service for, the chances of them going with your product and being faithful to it will be greater.

4. Show your visitors the way with links:

Your homepage should always provide your visitors with a direction to other significant features on your website. Part of your homepage should be dedicated to encouraging your visitors to click links to these important pages on your website such as products, services, blog and contact pages. It provides your visitors with the ability to easily navigate through your site and find what they are searching for. When you lead your visitors to the most important pages of your website such as the specific services or products offered using the particular keywords you are seeking to be ranked for, you’re helping Google find and rank your linked webpages accordingly.

5. Calls-to-action:

According to Hubspot, the call to action (CTA) is the link between the regular content which the visitor is interested in and the page that persuades this visitor to turn into a potential lead. The CTA is very brief in wording, consisting of no more than 5 action oriented words. Examples of a good call-to-action include:

  • Contact us today
  • Make an appointment
  • Get a free consultation

Based on the content you have on your homepage, there should be a couple calls-to-action on your homepage.

6. Testimonials, reviews and success stories:

Your homepage can have every critical element in the book, but what will surely grab the attention of the visitor is if the positive statements towards your product or service are supported with proof. Proof consists of reviews, testimonials and general customer success stories that are visible on the homepage. All you need is a few of your best quotes from reviews, testimonials or success stories and you should be well on your way in demonstrating credibility through such indicators of success.

7. Your most recent Blogs and articles:

You should ensure that there is a section on your website that is solely devoted to a blog. This blog demonstrates that you care for your clients and want to provide them with helpful content that will better their lives in one form or another. Blogs are also great for using keywords that elevate your websites ranking on search engines (commonly known as SEO). Displaying your three most recent blog posts towards the bottom half of your website is an excellent way in showing your clientele that you are not only qualified in what you do but that you are a thought leader in your particular industry.

8. Link to your social media accounts:

Adding links to your social media accounts won’t only help increase the chances of your clientele finding you on search engines, but it also demonstrates to visitors that you are an actively present organization. Being active on social media can help you retain your audience and can also help make sure that both your target market and search engines can find you.

Contact Us

Our WSI Montreal team is keen to educate our clients of the most beneficial online trends, techniques and technologies to grow their business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design servicescontact us today.

 

WSI Digital Marketing Mix

WSI Digital Marketing Mix from WSI World on Vimeo.

Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level. The following best practice digital marketing methods will generate growth by building on four key areas of focus; insightful market research, effective customer acquisition, value added communications and lasting brand loyalty.

1. Your starting point should be to evaluate where you are now, and then to plan your strategy.

2. Now you have your digital marketing blueprint, you can assess the effectiveness of your existing web presence, so you can start attracting your target audience through a program of Constant Content Creation.

3. The next step is to promote your content across the search engines with Adaptive SEO™.

4. Paid advertising can also get your message seen in the right places, by the right people at the right time.

5. Social Media is key to engaging with potential customers, as well as managing your online reputation.

6. Now you’re ready to convert visitors into leads, and leads into customers using a combination of marketing automation processes that do the heavy lifting for you.

7. Finally email, which is still a very cost effective marketing medium for achieving more sales and building brand loyalty.

Each part of your digital marketing mix is brought together by a routine of monitoring, testing and improving. By using the right combination of tried and tested, best practice methodologies we have talked about in this video, our WSI Montreal Digital Marketing team will bring global expertise to your market, developing a marketing blueprint that will drive results for your business.

Contact Us

Our WSI Montreal team is well equipped to apply knowledge of the most beneficial online trends, techniques and technologies to grow your business. If you would like help achieving the perfect digital marketing mix for your business, contact our digital marketing agency today.

The Future of SEO

THEFUTUREOFseoSEO can provide great benefits to your business. The right digital marketing firm will help you achieve this level of success through continuous and effective SEO tactics that work for you. Despite recent conversation, SEO is far from dead. In fact, SEO is here to stay as long as people continue to search the internet for products and services. Click the image on the left to view the info-graphic regarding the future of SEO. Make sure to click on the info-graphic  once more to zoom in.

Expand and scale your business with WSI Digital Marketing:

Contact us today to find out more about our SEO services. Interested in more than just SEO? Visit our digital marketing agency services page to discover our full range of online solutions!

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