The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your website. The homepage is also the one page that commonly gets the bulk of your site traffic and can either encourage or discourage the visitor from turning into a lead and eventually a customer. That is why it is critical to ensure you know who you are marketing to and what it is you intend to deliver as a business and how. As such, our Montreal Web Design team has put together a list of elements we believe are critical to keep in mind when having the website of your business redesigned.
1. Headlines and sub-headlines:
The homepage of your business website should reflect the stages of the buying cycle which include:
- Awareness: when a visitor becomes aware of your product.
- Consideration: when a visitor starts evaluating solutions to their needs.
The top of your homepage will reflect the awareness stage of the buying cycle through the use of headlines and a sub-headline. Both should briefly and effectively demonstrate what it is your business does and what it has to offer for your clientele.
2. Supporting Images:
There should be high quality supporting images all throughout your website, but having such on your homepage is of primary importance. The majority of people are fairly visual. It’s crucial that you include visuals that very clearly demonstrate who it is you are and what your business has to offer. We encourage you to be authentic and choose imagery that captures emotion. Images that make your website visitors feel a positive emotion that relates to your product offered tend to further encourage the visitor to choose your product.
3. Good copy that reveals the benefits of your product or service:
As the visitor scrolls below the introductory section of your homepage that is normally within the header area, they should be able to understand the benefits in which your product or service offers and your experience level or how long you have been offering your service. This can be done by using lightweight and straightforward copy that is worded in the manner in which your clientele speaks. If you honestly demonstrate the benefits to your visitors and how long you have been offering such a service for, the chances of them going with your product and being faithful to it will be greater.
4. Show your visitors the way with links:
Your homepage should always provide your visitors with a direction to other significant features on your website. Part of your homepage should be dedicated to encouraging your visitors to click links to these important pages on your website such as products, services, blog and contact pages. It provides your visitors with the ability to easily navigate through your site and find what they are searching for. When you lead your visitors to the most important pages of your website such as the specific services or products offered using the particular keywords you are seeking to be ranked for, you’re helping Google find and rank your linked webpages accordingly.
According to Hubspot, the call to action (CTA) is the link between the regular content which the visitor is interested in and the page that persuades this visitor to turn into a potential lead. The CTA is very brief in wording, consisting of no more than 5 action oriented words. Examples of a good call-to-action include:
- Contact us today
- Make an appointment
- Get a free consultation
Based on the content you have on your homepage, there should be a couple calls-to-action on your homepage.
6. Testimonials, reviews and success stories:
Your homepage can have every critical element in the book, but what will surely grab the attention of the visitor is if the positive statements towards your product or service are supported with proof. Proof consists of reviews, testimonials and general customer success stories that are visible on the homepage. All you need is a few of your best quotes from reviews, testimonials or success stories and you should be well on your way in demonstrating credibility through such indicators of success.
7. Your most recent Blogs and articles:
You should ensure that there is a section on your website that is solely devoted to a blog. This blog demonstrates that you care for your clients and want to provide them with helpful content that will better their lives in one form or another. Blogs are also great for using keywords that elevate your websites ranking on search engines (commonly known as SEO). Displaying your three most recent blog posts towards the bottom half of your website is an excellent way in showing your clientele that you are not only qualified in what you do but that you are a thought leader in your particular industry.
8. Link to your social media accounts:
Adding links to your social media accounts won’t only help increase the chances of your clientele finding you on search engines, but it also demonstrates to visitors that you are an actively present organization. Being active on social media can help you retain your audience and can also help make sure that both your target market and search engines can find you.
Our WSI Montreal team is keen to educate our clients of the most beneficial online trends, techniques and technologies to grow their business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact us today.
WSI Digital Marketing Mix from WSI World on Vimeo.
Are you concerned you’re not achieving the best online results for your business?
Are you overwhelmed with the seemingly limitless choice of digital marketing options?
Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level.
The following best practice digital marketing methods will generate growth by building on four key areas of focus; insightful market research, effective customer acquisition, value added communications and lasting brand loyalty.
1. Your starting point should be to evaluate where you are now, and then to plan your strategy.
2. Now you have your digital marketing blueprint, you can assess the effectiveness of your existing web presence, so you can start attracting your target audience through a program of Constant Content Creation.
3. The next step is to promote your content across the search engines with Adaptive SEO™.
4. Paid advertising can also get your message seen in the right places, by the right people at the right time.
5. Social Media is key to engaging with potential customers, as well as managing your online reputation.
6. Now you’re ready to convert visitors into leads, and leads into customers using a combination of marketing automation processes that do the heavy lifting for you.
7. Finally email, which is still a very cost effective marketing medium for achieving more sales and building brand loyalty.
Each part of your digital marketing mix is brought together by a routine of monitoring, testing and improving. By using the right combination of tried and tested, best practice methodologies we have talked about in this video, our WSI Montreal Digital Marketing team will bring global expertise to your market, developing a marketing blueprint that will drive results for your business.
Our WSI Montreal team is well equipped to apply knowledge of the most beneficial online trends, techniques and technologies to grow your business. If you would like help achieving the perfect digital marketing mix for your business, contact our digital marketing agency today.
SEO can provide great benefits to your business. The right digital marketing firm will help you achieve this level of success through continuous and effective SEO tactics that work for you. Despite recent conversation, SEO is far from dead. In fact, SEO is here to stay as long as people continue to search the internet for products and services. Click the image on the left to view the info-graphic regarding the future of SEO. Make sure to click on the info-graphic once more to zoom in.
Expand and scale your business with WSI Digital Marketing:
Contact us today to find out more about our SEO services. Interested in more than just SEO? Visit our digital marketing agency services page to discover our full range of online solutions!
Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Don’t be shy to ask your clients for an online review. In our experience, most people are happy to oblige.
Check out this presentation by WSI Montreal Partner, Laurie McCullagh for more information on the importance of online reviews.
Virtually everyone is using a search engine to research options for purchasing decisions. In an article by Forbes Magazine, it was stated that between 80-90% of customers now check online prior to making a purchase. This data was retrieved in 2014, so the percentage of search engine users has only increased. In the wise words of Barry Schwartz:
“If you have a website that you want to do well, you need to invest in it. SEO is a core fundamental aspect of it. If people cannot find your website in search, then it is like the website doesn’t exist.”
Thus if so many people are going online when researching or contemplating a purchase decision using the keywords used by your business, you would want to have your website showing up on that first page of Google. Without investing in SEO, the chances of you ranking well for your product or services is very slim. Below are three primary reasons why your company should be investing in SEO.
Your Competitors Are Likely Doing It
If you are interested in establishing a successful presence online, increasing sales and winning the race against your competitors, then SEO should be an integral part of your digital marketing strategy. If your competitors are already investing in SEO and you are not, they are sure to be reaching higher ranking in Google than you are. Thus, if your competitors are investing in SEO, why shouldn’t you?
SEO has a high ROI
SEO provides an excellent return on your investment and it is quite cost effective. Though pay-per-click (PPC) campaigns may drive in a high number of sales immediately, SEO is a long-term strategy that offers a better conversion rate than PPC campaigns and will increase traffic, as visitors are already searching for information and at the purchasing decision stage. SEO is by far the most essential process that will increase the chances of having a successful online presence. It is a long-term strategy that will continue to reap rewards far into the future.
Maintaining your Position
As studies have shown that people are more apt to click on organic search results, investing in SEO not only provides a long-term benefit but it also enables you to maintain your position in search results ranking for your chosen keywords as long as SEO maintenance is consistent and ongoing.
Google loves fresh content that is created on a regular basis. These pieces of content should all be optimized for your keywords. They also provide opportunities for linking to other pages on your site. There is a big benefit to continuing the SEO process on an ongoing basis. Having fresh new content to post to your social media profiles, which in turn, links back to your website is also apt to increase levels of engagement, traffic and will improve your online reputation as well. Ask us about our content marketing services.
As such, increasing your search engine ranking for keywords associated to your specific products or services is of great importance in regards to the overall success of your business. To increase or maintain your search engine ranking and to increase traffic and leads from your website, contact our WSI Montreal team of SEO Montreal experts to take the next steps to a ranking higher than your competition.