WSI Montreal is pleased to announce the launch of a new website for Investiprise

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WSI Montreal is pleased to announce the launch of a new responsive website for our client Investiprise, a Montreal based team of business brokers. Supported by a team that consists of lawyers, accountants and business consultants, Investiprise provides its clients with the most unique and competitive experience on the market today. Whether you are buying or selling a business, Investiprise strives to provide its clients with the best service supported by the professionals that you need so you can make the right business decision.

Our goal was to design a website for our client that not only had a new, fresh look and feel but was more relevant to their target market.

Visitors will discover an easy to navigate site that provides valuable information about the process of buying or selling a business as well a complete list of Investiprise’s current listings.

Incorporating more conversion points on the site makes it easy for people who are looking to buy or sell a business in Montreal to connect with Investiprise’s dedicated and highly trained team of business brokers.

As video rapidly becomes the future of content marketing, Investiprise has recognized the impact it will have on their online marketing strategy by choosing to prominently feature a video on their homepage. In collaboration with videographer Adam Petel of Red Infinity Productions, Investiprise created a video that gives an overview of their unique process, clearly and concisely outlining their approach to buying and selling businesses.

We would like to thank Investiprise for giving us the opportunity to work with them. We sincerely appreciate the trust that they placed in our firm and hope that they are as pleased in the outcome of their new website as we are.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Web Design Team Launches New Website for Paquette & Associés

WSI Montreal is pleased to announce the launch of a new responsive website for our client Paquette & Associés, a West Island based law firm that specializes in commercial, business and civil law with a personal approach.

We would like to thank Paquette & Associés for the trust they placed in our firm to help them establish an online presence. We hope that they are as pleased with the outcome of this project as we are.

Parallax Scrolling Design

WSI’s design team used parallax scrolling elements to create a unique and visually striking website for our client. This recent web design technique involves the background moving slower than the foreground as you scroll down the page, creating a subtle illusion of depth. As you scroll through the homepage stunning photographs of Paquette’s offices and team are revealed.

A Fully Mobile Responsive Website

More and more people are using their cell phones to browse the internet which is why it is critical to have a website that performs well on mobile devices. Paquette’s new website allows users to access all of their information seamlessly anywhere and on any device.

All the Information you Need

Choosing the right lawyer can seem like an overwhelming task. Paquette & Associés offers a variety of legal service in civil and commercial matters which are clearly explained in the expertise section of their new website. Each area of expertise is easily accessible from the top level menu which displays prominently across the top of each page.

Ongoing Local Optimization

Local SEO is a great way for business to be discovered in a specific area. Going forward, our marketing firm will continue to help Paquette & Associés grow their business by providing

ongoing SEO service which will help them rank at the top of Google’s local search results.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Launches New Website for Talent 300

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Our team at WSI Montreal is pleased to announce the launch of a new fully responsive website for our Client Talent 300.

Talent 300 is a West Island based talent management and talent acquisition firm that strives to meet and exceed its clients’ expectations. They are committed to understanding the wants, values and goals of both the employer and the employee.

Our client’s goal was not only to showcase the services that they have to offer but to create a website where candidates can go to seek employment, access useful resources both externally and through the Talent Talk Blog and to find information on exciting upcoming events!

The integration of HRwize, an HR recruitment tool allows Talent 300 to create job postings and embed them to the careers page of their website. This interactive tool features online application forms which make it really easy for potential candidates to apply for jobs.

The Talent Talk Blog is a place where candidates can go to find current information on a variety of topics related to career building. Blogging not only keeps Talent 300 connected to their audience it also helps improve their search engine rankings by delivering fresh new content on a regular basis. Visitors to the website can easily access the latest blog post from the feed that appears on the homepage.

From mock interviews to branding seminars, Talent 300 offers a wide range of events for their clients. The team at WSI Montreal created a page where visitors to the site can easily get information about upcoming events. Event information can also be accessed easily from the scrolling feed on the homepage.

The WSI team provided WordPress training to our client, which has taught them how to make changes to their new website and post new blogs and events with ease!

Does you small business need a website? Contact WSI Montreal today to find out more about our website design services. Already have a website? Ask us about our full range of online marketing solutions.

The Dos and Don’ts of Using Images on your Website

Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot.

Our brains can process and identify pictures quite literally in the blink of an eye. Text takes far longer to process and is retained for much shorter periods of time. In our fast paced, information saturated world the need to grab the attention of your audience is greater than ever and there is no better way to do that than with great visual content.

Still not convinced? Research shows that content with visuals gets 94% more views than content without. If you want your content to be successful, it needs to be seen!

Before you go grab your camera or start searching Google Images, there are a few key things that you should know in order to avoid copyright infringement. To help you start creating amazing visual content the right way, we have created a list of the most important dos and don’ts when it comes to using images on your website.  

  • DO take your own photographs The images that you take belong to you, so go ahead and use them as you wish. There are however, certain exceptions regarding photographing people.
   
  • DO NOT publish a photograph of someone without their consent. If you snap a picture of a client in your office or a patient in your clinic, make sure to get their consent either verbally or in writing before you publish their photo (example 1). In most cases, people will happily oblige but it’s better to be safe than sorry. It is OK to use a photo when a person is not the main subject of the photograph. For example: if you take a picture of a street corner and people appear walking down the sidewalk or appear in the background etc. (example 2)
 
examples  
  • DO NOT publish other people’s photographs. If you’re searching the internet looking for that perfect image to add to your website, latest blog or social media post STOP. You cannot publish other people’s photographs without permission. It is also important to remember that giving credit to the photographer or citing the source does not negate copyright infringement. The good news is that there are plenty of resources for photographs out there, many of which are free, you just have to know where to look.
   
  • DO use FREE stock photography websites. To most people’s surprise, there are many resources available for free, high quality stock photos that can be used for any legal purpose. Here are some of our favorite websites for free photos:
     
  • DO purchase stock images. If you still can’t find what you’re looking for there are always stock images that you can purchase for very reasonable rates. Websites such as www.istock.com or www.shutterstock.com provide amazing search filters that allow you to find very specific images. For example; you can narrow down your search results to find images that are only a specific orientation (horizontal, vertical, square, etc.) or within a specific colour range.
 
  • DO use Google’s advanced search filters to find images that are free to reuse. Within Google images you can filter your results to only show you images that are labeled for reuse. However, it is always recommended that you verify the source of the image even if it is labeled for reuse because there may be certain restrictions or conditions, for example: the image is free to reuse as long as a credit is given to the photographer. Follow these steps to turn on the filter in Google:
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  • DO NOT plead ignorance. Simply claiming that you “didn’t know” or you thought it was OK because there was no indication to think otherwise does not make you exempt from the law. When in doubt, don’t publish! If you’ve saved an image to your computer and you can’t remember where it came from, try uploading it to tineye.com a reverse image lookup that will help you find the source.
 

The value of using images to grab the attention of your audience is undeniable but it is important to comply with best practices. The penalties for copyright infringement are real and can be quite harsh.

 

Note: we are not lawyers; therefore the information provided in this article is based solely on our personal research and experience. For legal advice, please consult a legal professional.

WSI Montreal Web Design Team Launches New Website for Centre Dentaire Pierrefonds

captureWSI Montreal is proud to announce the launch of a new responsive website for our client Centre Dentaire Pierrefonds. CDP is a comprehensive dental clinic in Montreal’s West Island who focuses on dental care for the entire family. Combining their experience, maturity and professionalism, this skilled group of dentists offer a full spectrum of treatments in a modern and friendly environment.

We would like to thank Centre Dentaire Pierrefonds for their continued trust in our West Island marketing firm and hope that their team is as pleased with the outcome of this project as we are.

Clean, Modern Design

The goal for Centre Dentaire Pierrefonds’ new website was to provide visitors with an easy and inviting way to learn more about their clinic. Scroll through the homepage to learn a little more about Centre Dentaire Pierrefonds including information for new patients, urgent care and patient testimonials. This clean and modern website was built on the WordPress CMS platform allowing the client to easily make changes and updates as necessary.

WSI Montreal’s team of experts will also make sure that this beautiful new website can be found in Google by providing ongoing search engine optimization (SEO) and local search engine optimization.

We would like to thank Kathleen Gran for providing her exceptional copy writing and translation skills to this project.

A Fully Responsive Website Design

Centre Dentaire Pierrefonds’ fully responsive website means that visitors can easily navigate the site and learn more about what Centre Dentaire Pierrefonds has to offer through detailed descriptions of their services, procedures and dental conditions on mobile devices and tablets alike.

A Gorgeous Photo Gallery

Take a look inside the offices of Centre Dentaire Pierrefonds in their stunning photo gallery. Browsing the gallery which includes photos of the dentists, the reception area as well as treatment rooms will give visitors to the new website a feel for the clinic.

We would like to thank Kathleen Girard of Studio Kat Kennedy for the stunning photographs that she took for this project.

Client Testimonials

Testimonials are the perfect way to humanize your brand and build trust. Centre Dentaire Pierrefonds wanted to share the positive experiences of their patients so we provided two ways that they could showcase their testimonials. Kind words from their patients rotate on their home page and appear in more detail on page dedicated to testimonials.

Blog

Centre Dentaire Pierrefonds can now publish new content on a regular basis on their blog. Blogging is an important tool on any website as it helps to establish customer relationships, drives traffic to your website, establishes you as an expert in your field and helps to increase SEO by providing regular, fresh content that Google loves!

Contact WSI Montreal today to find out more about designing a new website for your small business or organization. Already have a website? Call us at (514) 693-9339 or send us an email at info@wsisme.com to learn more about our full range of online solutions.

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