Grab the Attention of your Potential Customers with These Key Homepage Components

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When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or if they’re headed for the back button.

For most of your visitors, your homepage will be the first page that they see. Since your homepage will receive the bulk of your website’s traffic it’s critical that this page helps to turn these potential leads into customers.

Deciding what content to put on your homepage can be a daunting task so we’ve created a list that will help guide you through the process and ensure that you make the right first impression.

  • Headlines. Use clear and simple headlines that include your primary keywords at the top of the page. Use sub-headlines as brief descriptions.
  • What do you do? In one or two sentences, tell your visitors exactly what you do. Summarize what services you offer or what products you sell and establish credibility by telling your audience how long you have been in existence.
  • Who is your target market? Identify who your products or services are geared to.
  • Why choose your company? Describe what makes you unique, different or better than the competition.
  • Solutions. Explain how you can help solve a problem for your potential customers.
  • Show them the way. Visitors to your website are usually looking for something. Show them the way by writing a short description about the important information that can be found on your site (our services, products, blog, specific services that you wish to highlight). Links within this text will help guide your visitors to where you want them to go.
  • Highlight recent blog posts. Blogging helps to establish your business as an authority in your field. Put emphasis on the articles you’ve written or recent news that you would like to share by featuring highlights on your homepage.
  • Establish trust with social proof. Customer reviews and testimonials are very persuasive because they are real. You can also include the logos of your partners or clients, list any awards or recognitions that you have received or mention the associations that you belong to.
  • Eye-catching visuals. Images are an opportunity to bring your products and services to life. Use unique images to entice your visitors to explore your site further.

To help you make a great first impression, always remember to keep your text clear, simple and focused. Once you’ve grabbed your visitor’s attention, they will be more likely to stay a little longer which will increase the chances of converting these potential leads.

If you need any guidance regarding best practices for content creation, don’t hesitate to contact us.

WSI Montreal is pleased to announce the launch of a new website for Investiprise

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WSI Montreal is pleased to announce the launch of a new responsive website for our client Investiprise, a Montreal based team of business brokers. Supported by a team that consists of lawyers, accountants and business consultants, Investiprise provides its clients with the most unique and competitive experience on the market today. Whether you are buying or selling a business, Investiprise strives to provide its clients with the best service supported by the professionals that you need so you can make the right business decision.

Our goal was to design a website for our client that not only had a new, fresh look and feel but was more relevant to their target market.

Visitors will discover an easy to navigate site that provides valuable information about the process of buying or selling a business as well a complete list of Investiprise’s current listings.

Incorporating more conversion points on the site makes it easy for people who are looking to buy or sell a business in Montreal to connect with Investiprise’s dedicated and highly trained team of business brokers.

As video rapidly becomes the future of content marketing, Investiprise has recognized the impact it will have on their online marketing strategy by choosing to prominently feature a video on their homepage. In collaboration with videographer Adam Petel of Red Infinity Productions, Investiprise created a video that gives an overview of their unique process, clearly and concisely outlining their approach to buying and selling businesses.

We would like to thank Investiprise for giving us the opportunity to work with them. We sincerely appreciate the trust that they placed in our firm and hope that they are as pleased in the outcome of their new website as we are.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Web Design Team Launches New Website for Paquette & Associés

WSI Montreal is pleased to announce the launch of a new responsive website for our client Paquette & Associés, a West Island based law firm that specializes in commercial, business and civil law with a personal approach.

We would like to thank Paquette & Associés for the trust they placed in our firm to help them establish an online presence. We hope that they are as pleased with the outcome of this project as we are.

Parallax Scrolling Design

WSI’s design team used parallax scrolling elements to create a unique and visually striking website for our client. This recent web design technique involves the background moving slower than the foreground as you scroll down the page, creating a subtle illusion of depth. As you scroll through the homepage stunning photographs of Paquette’s offices and team are revealed.

A Fully Mobile Responsive Website

More and more people are using their cell phones to browse the internet which is why it is critical to have a website that performs well on mobile devices. Paquette’s new website allows users to access all of their information seamlessly anywhere and on any device.

All the Information you Need

Choosing the right lawyer can seem like an overwhelming task. Paquette & Associés offers a variety of legal service in civil and commercial matters which are clearly explained in the expertise section of their new website. Each area of expertise is easily accessible from the top level menu which displays prominently across the top of each page.

Ongoing Local Optimization

Local SEO is a great way for business to be discovered in a specific area. Going forward, our marketing firm will continue to help Paquette & Associés grow their business by providing

ongoing SEO service which will help them rank at the top of Google’s local search results.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Launches New Website for Talent 300

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Our team at WSI Montreal is pleased to announce the launch of a new fully responsive website for our Client Talent 300.

Talent 300 is a West Island based talent management and talent acquisition firm that strives to meet and exceed its clients’ expectations. They are committed to understanding the wants, values and goals of both the employer and the employee.

Our client’s goal was not only to showcase the services that they have to offer but to create a website where candidates can go to seek employment, access useful resources both externally and through the Talent Talk Blog and to find information on exciting upcoming events!

The integration of HRwize, an HR recruitment tool allows Talent 300 to create job postings and embed them to the careers page of their website. This interactive tool features online application forms which make it really easy for potential candidates to apply for jobs.

The Talent Talk Blog is a place where candidates can go to find current information on a variety of topics related to career building. Blogging not only keeps Talent 300 connected to their audience it also helps improve their search engine rankings by delivering fresh new content on a regular basis. Visitors to the website can easily access the latest blog post from the feed that appears on the homepage.

From mock interviews to branding seminars, Talent 300 offers a wide range of events for their clients. The team at WSI Montreal created a page where visitors to the site can easily get information about upcoming events. Event information can also be accessed easily from the scrolling feed on the homepage.

The WSI team provided WordPress training to our client, which has taught them how to make changes to their new website and post new blogs and events with ease!

Does you small business need a website? Contact WSI Montreal today to find out more about our website design services. Already have a website? Ask us about our full range of online marketing solutions.

The Dos and Don’ts of Using Images on your Website

Good quality images are essential to your website. Not only do they create a much more immersive and enhanced experience, images help to tell your story in a way that words simply cannot.

Our brains can process and identify pictures quite literally in the blink of an eye. Text takes far longer to process and is retained for much shorter periods of time. In our fast paced, information saturated world the need to grab the attention of your audience is greater than ever and there is no better way to do that than with great visual content.

Still not convinced? Research shows that content with visuals gets 94% more views than content without. If you want your content to be successful, it needs to be seen!

Before you go grab your camera or start searching Google Images, there are a few key things that you should know in order to avoid copyright infringement. To help you start creating amazing visual content the right way, we have created a list of the most important dos and don’ts when it comes to using images on your website.  

  • DO take your own photographs The images that you take belong to you, so go ahead and use them as you wish. There are however, certain exceptions regarding photographing people.
   
  • DO NOT publish a photograph of someone without their consent. If you snap a picture of a client in your office or a patient in your clinic, make sure to get their consent either verbally or in writing before you publish their photo (example 1). In most cases, people will happily oblige but it’s better to be safe than sorry. It is OK to use a photo when a person is not the main subject of the photograph. For example: if you take a picture of a street corner and people appear walking down the sidewalk or appear in the background etc. (example 2)
 
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  • DO NOT publish other people’s photographs. If you’re searching the internet looking for that perfect image to add to your website, latest blog or social media post STOP. You cannot publish other people’s photographs without permission. It is also important to remember that giving credit to the photographer or citing the source does not negate copyright infringement. The good news is that there are plenty of resources for photographs out there, many of which are free, you just have to know where to look.
   
  • DO use FREE stock photography websites. To most people’s surprise, there are many resources available for free, high quality stock photos that can be used for any legal purpose. Here are some of our favorite websites for free photos:
     
  • DO purchase stock images. If you still can’t find what you’re looking for there are always stock images that you can purchase for very reasonable rates. Websites such as www.istock.com or www.shutterstock.com provide amazing search filters that allow you to find very specific images. For example; you can narrow down your search results to find images that are only a specific orientation (horizontal, vertical, square, etc.) or within a specific colour range.
 
  • DO use Google’s advanced search filters to find images that are free to reuse. Within Google images you can filter your results to only show you images that are labeled for reuse. However, it is always recommended that you verify the source of the image even if it is labeled for reuse because there may be certain restrictions or conditions, for example: the image is free to reuse as long as a credit is given to the photographer. Follow these steps to turn on the filter in Google:
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  • DO NOT plead ignorance. Simply claiming that you “didn’t know” or you thought it was OK because there was no indication to think otherwise does not make you exempt from the law. When in doubt, don’t publish! If you’ve saved an image to your computer and you can’t remember where it came from, try uploading it to tineye.com a reverse image lookup that will help you find the source.
 

The value of using images to grab the attention of your audience is undeniable but it is important to comply with best practices. The penalties for copyright infringement are real and can be quite harsh.

 

Note: we are not lawyers; therefore the information provided in this article is based solely on our personal research and experience. For legal advice, please consult a legal professional.

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