Announcing the Launch of a new Website for The Oily Story

WSI Montreal is pleased to announce the launch of a website redesign for The Oily Story, a website that promotes whole life wellness that all begins with essential oils.

We centered our efforts on not only enhancing the visual appeal of this website, but also improving its functionality by reorganizing the content on the homepage as well as the main navigation.

The use of carefully chosen graphics throughout the homepage helps to establish The Oily Story’s message. Our team started by selecting a new banner image that would set the stage for the entire site. We chose an image that truly represents The Oily Story’s core values as well as their clientele. The young, healthy and happy family that greets you on the homepage completely encompasses The Oily Story’s vision which was to create a space where people could get whole life wellness by learning about healthy living through essential oils.

The initial version of The Oily Story’s website made it difficult for the user to fully understand the company’s objective. On the redesigned homepage, WSI integrated new visuals, improved the messaging, added specific calls to actions and restructured the navigation which dramatically helped to eliminate any confusion that the user may have been struggling with.

We would like to thank everyone at The Oily Story for giving us the opportunity to work with them on redesigning their website. We were thrilled to have received the following review and are so very thankful:

“WSI did a complete re-design of our website and they made our website BEAUTIFUL, they made it CONVERT, they made it a site people want to be reading! We are so proud of how it turned out and I am happy to recommend WSI to anyone I know! If you’re an entrepreneur and need a website that promotes who you are, you need to connect with Laurie, Chris, their team. Not only do they go through every aspect of your business to make sure that you’re leveraging all of what you have but they make the entire process EASY! Our experience with them has been nothing short of – in a word – EXCELLENT.”

If your website isn’t quite making the impact that you were expecting, get in touch with our web design team today to find out how we can help.

Announcing the Launch of a responsive Website for the West Island Chamber of Commerce

Our team at WSI Montreal is incredibly proud to announce the launch of a newly redesigned website for the West Island Chamber of Commerce. The WIMCC’s mission is to encourage and promote the development of the West Island’s business community as they believe strongly that “strong businesses build strong communities”.

As the voice of the West Island’s business community, the WIMCC represents a dynamic network of 850 active members in all municipalities from Lachine to Sainte-Anne-de-Bellevue.

As proud members of the WIMCC since 2000, we took on this exciting challenge with pride as we truly understand first-hand the importance of showcasing the active and vibrant business community in Montreal’s West Island.

Discovery & Strategy

Working with the WIMCC team, WSI facilitated a number of discovery and creative sessions taking a deep dive into the analysis of the needs and requirements from four different viewpoints:

1. What do the members need?

2. What are potential members looking for?

3. What does the WIMCC’s executive require?

4. What does the WIMCC’s staff need?

WSI developed a detailed strategy presented in wireframes, site map and technology recommendations. Once approved, the detailed plan turned into reality by designing and coding a user friendly WordPress content managed platform with multiple features to meet the needs of the members, staff and the business community.

The Results

By delving into these 4 essential questions, we were able to ensure that the WIMCC’s new website would get these results:

1. An improved user experience which allows members to stay informed and engaged

Clear navigation allows easy access to upcoming events, member news, advocacy issues, information about member benefits and the digital membership directory. A regularly updated blog will keep users up-to-date on all WIMCC news.

2. Opportunities and value proposition by joining is apparent to potential members

Potential members can easily get an understanding of the value of their membership and the opportunities available to them simply by browsing easily accessible information about member benefits, group insurance program, commercial benefits and promotional opportunities Upcoming events can be viewed on the events calendar or listed on the events page.

3. A message that is strong, clear and consistent for the business community

Displayed front and center on the homepage with compelling imagery, the WIMCC’s message can’t be missed

4. An effective communication tool that the WIMCC’s staff can easily manage themselves

WSI reviewed the WordPress platform and its tools with the WIMCC staff to ensure it was what they needed to easily manage the website themselves. Our staff will always be available for support when necessary.

The WSI team delivered the website on schedule for the WIMCC’s prestigious annual event, the 2018 Accolades at which Joseph Huza, Executive director of the WIMC very graciously thanked us for our work in his opening speech.

We would like to thank The West Island Chamber of Commerce for giving us the opportunity to work with them to create a website that is not only visually sleek and clean but also provides easy access to information that plays an important role in promoting the West Island’s business community.

If you would like more information about our web design services, feel free to contact our local West Island digital marketing agency today.

Why Customer Reviews are Important

You have a business that you’re proud of and have an amazing new website but that’s not necessarily enough to help move your potential leads through the sales funnel.

Customer reviews have an undeniable impact on a consumer’s decision making process. They are incredibly persuasive and quite possibly one of the most effective ways to boost your credibility and gain new customers. Reviews will help to build your reputation in ways that a website simply cannot do on its own.

If you’re not actively seeking out reviews from your customers here’s why you should start now:

• 88% of consumers have read customer reviews to help them determine whether to choose a local business or not (

• 72% of consumers will take action after reading a positive review (

Customer reviews convert leads into sales

An overwhelming amount of consumers read online reviews and use that information to help them make a decision. Those little yellow stars are very powerful marketing tools. Consider the search results for ‘car rental’ below. Before even reading the reviews I think it’s pretty obvious who gets the most phone calls or visits to their website.

Reviews can help you rank in Google

Not only will your potential customers appreciate the vote of confidence, Google will respond favorably as well. Most people think that ranking well in Google is all about keywords and yes while keywords are very important but there’s more to it than that. Google wants to provide users with the best results all around, results that will ultimately be the most helpful. Positive reviews give your site more authority by validating your business which can help improve your ranking.

How do I get reviews?

Now that you understand how important reviews are, here are a couple of tips to help you get the ball rolling:

1. Just ask. Your satisfied customers will be happy to give you a review so don’t be shy.

2. Know when to seize the perfect opportunity. If a customer reaches out to you to tell you how happy they are, take the opportunity to ask them for a review. Don’t delay. The longer you take to ask, the less likely you are to get the review.

3. Be honest. Let your customers know how important reviews are to your business. If they had a great experience dealing with you chances are they will be more than happy to help you out.

4. Make it simple. When reaching out to your customers provide them with links to your Google My Business listing or reviews on your Facebook page. The easier your make the process the more likely they are to leave you a review.

What do I do if I get a negative review?

Negative reviews can be upsetting but believe it or not, a bad review can be good for business. Yes you read that correctly – good for business. A study by Reevoo found that 68% of consumers trust reviews even more when they see both negative and positive feedback. Nothing but 5 star reviews often leads people to believe that something is not quite right. A negative review here and there can help build trust as it boosts your authenticity because let’s face it – no one is perfect!

If you get a negative review always make sure to reply. This shows your potential customers how much you’re invested in resolving those less than ideal situations and it lets people know that you care. This is also a great opportunity to show people how you interact with your customers which will ultimately help boost your credibility and gain new leads.

Tips on how to take action if you get a negative review

1. Respond in a timely manner. A prompt response shows that you care and that you take customer feedback seriously.

2. Keep your cool. When you’re a business owner it can be very difficult not to take negative personally. Take a minute to digest what you’ve just read and collect your emotions so you can approach your response without being defensive or aggressive. This is not the time or the place to try to set the record straight.

3. Don’t be a robot. Write professionally but honestly and with a personal touch. Your response shouldn’t come off as generic or manufactured.

4. Say you’re sorry. Regardless of who was right or who was wrong, apologize for the negative experience that your customer had. Showing empathy is always a good place to start and a simple apology can go a long way.

5. Keep it short and simple. Be specific but don’t go overboard with the details.

6. Take things offline. Offer to connect offline to discuss further.

For most people (88% of consumers!) reading reviews has become an important part of decision making process. Reviews help to build your reputation and gain trust from your potential customers and they are a powerful marketing tool that may convince someone to go with you rather than the competition.

Do you need help with your online reputation? Get in touch with our digital marketing agency today! Why should you trust us? Click here to read our reviews.

How to increase sales by making your website more credible

Your website’s overall credibility plays an important role in helping visitors determine whether or not they want to continue browsing or if they’re going to leave to check out the competition.

Let’s take a look at what goes into building a credible website.


Think of your website like an actual storefront. If you’re walking in to a store for the first time you would probably feel more comfortable in a space that’s brightly lit, clean and easy to navigate opposed to something dark, cluttered and unkempt. The more at ease you feel the more likely you are to stay a little longer. Any feeling of uneasiness or frustration will probably lead you to turn around and walk right out the door.

People are drawn to aesthetically pleasing things. Studies show that 70 per cent of people won’t trust a website based solely on how it looks. If your website looks dated or unprofessional it will negatively impact your credibility. That being said, it’s definitely worth it to invest in professional website design.

Up to Date Content

Publishing new content regularly not only keeps Google happy, it shows people that you’re relevant and that helps to establish trust. A website that’s full of past promotions and events or a blog that hasn’t seen any new content in years is going to raise some red flags. It may even lead people to believe that you’re no longer in business.

Avoid making a bad first impression by publishing new content regularly and ensuring that your content is free from spelling and grammar mistakes and broken links.

Social Proof

You don’t need to have thousands of followers but you do need to have a presence on social media. When researching a new business, it is becoming increasingly more common for potential customers to turn to social media to help them make a decision. Choose at least one social media platform based on who your target market is and take the time to set up your profile and start posting regularly.

Make your social media profiles easy to access by prominently displaying links in the header, footer and contact page of your site.


Online privacy has become a major concern and rightfully so. As more and more data breaches are making headlines people are becoming less and less comfortable sharing their personal information online.

As of October 2017, if you visit a website that does not use HTTPS Google will display a security notice to warn you about submitting any personal information through the website.

HTTPS means that the information that you send from your browser to a website is encrypted and therefore no one can steal it.

If the visitors to your website don’t feel safe it’s unlikely that they’re going to have any confidence in your business.


Most people expect a website to load in 2 seconds or less. Let’s face it; nobody likes to wait especially when there are so many other options in the search results just waiting to be clicked!

A site that loads quickly will not only help to increase a visitor’s confidence in your site but it will also help you to rank higher in search results as Google favors sites that load faster because they provide a better experience for the user.

Share your location

A legitimate business has a physical location and a telephone. Even if you think it’s irrelevant, always display your location and phone number prominently on your website, it will give you credibility. If this information is hard to find or doesn’t exist at all you’re going to send a message to your potential customers that you do not want to be contacted which can make people feel uneasy.

Reviews and Testimonials

The impact a review or testimonial has on a consumer’s decision making process is undeniable. You believe in your business but that’s not always enough to convince a potential customer to believe in you too.

Consider reviews to be like word-of-mouth recommendations. 88% of consumers trust reviews online as much as a personal recommendation. They are incredibly persuasive and quite possibly one of the most effective ways to boost your credibility.

Reviews will help to build your reputation in ways that a website simply cannot do on its own. Not only will they ultimately help increase sales, they will also provide you with valuable insights about your customers which you can use to grow your business.

Not only will your potential customers appreciate the vote of confidence, Google will respond favorably as well. Positive reviews give your site more authority which can improve your ranking.

Stay tuned for our next blog which will focus more on this topic and why you should be actively seeking out reviews from your clients.

Having a credible website will help you generate leads and gain potential customers. Are you concerned about your website’s credibility? Contact WSI today to find out how we can help.

WSI has Launched a New Website for Tower Arctic

The online team at WSI Montreal is thrilled to announce the launch of a stunning new website for Tower Arctic, a company with over 72 years of experience in Arctic construction.

WSI has proudly worked with a number of clients in the Arctic regions of Nunavut and Nunavik and northern Cree communities of Quebec, which has allowed us to gain a good understanding of the challenges of those regions and the extraordinary landscape of the north.

Tower Arctic specializes in heavy civil and building construction projects in Canada’s Arctic region of Nunavut.  They are recognized as having exceptionally specialized expertise working with the environmental challenges of the Arctic such as permafrost, extreme low temperature and high winds.

Our client recognized the importance of establishing an online presence in order to increase visibility for their company and the services that they offer and to help them recruit new employees.

Tower Arctic’s new website not only showcases the outstanding beauty of the Arctic landscape but it also illustrates the huge scale of their construction and civil works projects.

Key Services

It was important that Tower Arctic’s new website clearly detail the highly specialized services that they offer. Namely: general contracting, water and sanitary distribution services and marine construction.

These three main areas of focus are displayed prominently on the homepage within eye-catching call out boxes that includes and image, icon, brief description and a ‘learn more’ call-to-action that leads to a separate page dedicated to each service.

Natural Beauty of the Arctic

Our client provided us with images of their equipment, crews and projects all set against the absolutely breathtaking backdrop of the Arctic. We displayed these striking images prominently in the header of each page. Not only do they enhance the site’s overall visual appeal, they give visitors to the site a clear understanding of the breadth of the work that is carried out by Tower Arctic and the amount of heavy equipment that they own.

Employment Opportunities

One of Tower Arctic’s challenges prior to having a website was effectively recruiting new employees. The addition of an employment page solved this problem. As an easy to access item in the site’s main navigation, the employment page lists the typical employment opportunities that they offer and has an easy to use form than an applicant can simply fill out, attach a CV and then submit.

We would like to take this opportunity to thank everyone at Tower Arctic for the trust that they placed in our firm. This was an exciting project to work on and we hope that they are as thrilled with the outcome as we are.

If you’re interested in learning more about what goes in to designing a new website for your business, get in touch with us we would love to help.