WSI Montreal is pleased to announce the launch of a bold new responsive website for Phoenix Wrappers, a leading manufacturer of stretch wrappers and stretch wrapping equipment based in Laval, Quebec. For over 25 years, Phoenix has devoted all of their resources towards continually improving pallet wrapping machines and stretch packaging equipment to ensure the safe arrival of their customer’s products and pallet loads.
An easy to navigate and modern website
Phoenix came to us with an ambitious project. Our challenge for this website was to find a way to structure and effectively organize Phoenix’s extensive catalogue of machinery which includes highly detailed product spec sheets and videos for many automatic and semi-automatic stretch wrappers for more than a half a dozen industries.
Our team began by carefully structuring the site map to organize of all of the sections and pages that would make up the site in a way that would facilitate navigation for the end user.
We designed a dedicated product page for each machine which includes detailed product information and specifications as well as photos, video and downloads. It was important that the relevant products be linked to one another. This was achieved by incorporating two feeds onto each page; one for related videos and a second for related products. For each, scrollable thumbnails appear making it easy to navigate to the related content.
The end result is a clean website that is well organized making it easy to navigate despite the volume of content.
Ongoing support and paid search advertising
Built on the WordPress CMS platform, our client will be able to edit their site themselves but we’ll always be there to help them with any issues that may arise by providing ongoing WordPress support. After the Phoenix website was launched, our team provided an extensive training on how to navigate the backend of their website and how to make any necessary changes.
WSI will continue to help Phoenix grow its business with paid search advertising, a strategy that allows you to target people who are searching for your products or services. Paid search give you more control over who finds your page paid by specifically targeting your ideal buyer personas.
Contact our West Island web design and digital marketing experts to find out how WSI Montreal can help establish an online presence for your business. Already have a website but need help getting more traffic? Ask us about or SEO and paid search advertising services.
WSI Montreal is pleased to announce the launch of a website redesign for The Oily Story, a website that promotes whole life wellness that all begins with essential oils.
We centered our efforts on not only enhancing the visual appeal of this website, but also improving its functionality by reorganizing the content on the homepage as well as the main navigation.
The use of carefully chosen graphics throughout the homepage helps to establish The Oily Story’s message. Our team started by selecting a new banner image that would set the stage for the entire site. We chose an image that truly represents The Oily Story’s core values as well as their clientele. The young, healthy and happy family that greets you on the homepage completely encompasses The Oily Story’s vision which was to create a space where people could get whole life wellness by learning about healthy living through essential oils.
The initial version of The Oily Story’s website made it difficult for the user to fully understand the company’s objective. On the redesigned homepage, WSI integrated new visuals, improved the messaging, added specific calls to actions and restructured the navigation which dramatically helped to eliminate any confusion that the user may have been struggling with.
We would like to thank everyone at The Oily Story for giving us the opportunity to work with them on redesigning their website. We were thrilled to have received the following review and are so very thankful:
“WSI did a complete re-design of our website and they made our website BEAUTIFUL, they made it CONVERT, they made it a site people want to be reading! We are so proud of how it turned out and I am happy to recommend WSI to anyone I know! If you’re an entrepreneur and need a website that promotes who you are, you need to connect with Laurie, Chris, their team. Not only do they go through every aspect of your business to make sure that you’re leveraging all of what you have but they make the entire process EASY! Our experience with them has been nothing short of – in a word – EXCELLENT.”
If your website isn’t quite making the impact that you were expecting, get in touch with our web design team today to find out how we can help.
The online team at WSI Montreal is thrilled to announce the launch of a stunning new website for Tower Arctic, a company with over 72 years of experience in Arctic construction.
WSI has proudly worked with a number of clients in the Arctic regions of Nunavut and Nunavik and northern Cree communities of Quebec, which has allowed us to gain a good understanding of the challenges of those regions and the extraordinary landscape of the north.
Tower Arctic specializes in heavy civil and building construction projects in Canada’s Arctic region of Nunavut. They are recognized as having exceptionally specialized expertise working with the environmental challenges of the Arctic such as permafrost, extreme low temperature and high winds.
Our client recognized the importance of establishing an online presence in order to increase visibility for their company and the services that they offer and to help them recruit new employees.
Tower Arctic’s new website not only showcases the outstanding beauty of the Arctic landscape but it also illustrates the huge scale of their construction and civil works projects.
It was important that Tower Arctic’s new website clearly detail the highly specialized services that they offer. Namely: general contracting, water and sanitary distribution services and marine construction.
These three main areas of focus are displayed prominently on the homepage within eye-catching call out boxes that includes and image, icon, brief description and a ‘learn more’ call-to-action that leads to a separate page dedicated to each service.
Natural Beauty of the Arctic
Our client provided us with images of their equipment, crews and projects all set against the absolutely breathtaking backdrop of the Arctic. We displayed these striking images prominently in the header of each page. Not only do they enhance the site’s overall visual appeal, they give visitors to the site a clear understanding of the breadth of the work that is carried out by Tower Arctic and the amount of heavy equipment that they own.
One of Tower Arctic’s challenges prior to having a website was effectively recruiting new employees. The addition of an employment page solved this problem. As an easy to access item in the site’s main navigation, the employment page lists the typical employment opportunities that they offer and has an easy to use form than an applicant can simply fill out, attach a CV and then submit.
We would like to take this opportunity to thank everyone at Tower Arctic for the trust that they placed in our firm. This was an exciting project to work on and we hope that they are as thrilled with the outcome as we are.
If you’re interested in learning more about what goes in to designing a new website for your business, get in touch with us we would love to help.