What Is Local SEO And Why Is It Important For Your Business?

What is Local SEO?


You may have heard the term local SEO or local SEO optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a location specific search. Based on the location of the user or the location that they are searching for (for example, “Restaurants in downtown Montreal”), specific businesses in those locations will show up in the search results. Having a higher ranking will mean that your business will show up higher in the local pack of the local search results. The goal of local SEO is to improve organic traffic to your business from online searches.

Who Can Benefit From Local SEO?


So now you might be wondering, “can my business benefit from local SEO?”
Local SEO is a tool that can benefit brick-and-mortar businesses as well as businesses that operate in specific service areas. A few examples of who can benefit the most from local SEO are:
  • Lawyers
  • Doctors
  • Plumbers
  • Restaurants


If your business is online only, you may want to stray away from local SEO as it is not a tool that would greatly benefit your business. Instead, consider investing your time in traditional SEO social media marketing and contact us today to have our Montreal SEO agency help you rank higher.

What are the Benefits of Local SEO?


In case you aren’t convinced yet that you should be using local SEO, here are just a few ways that it can benefit your business.
    • Being discovered by local consumers who are looking to buy from local businesses (more relevant traffic)
    • Demonstrate your credibility based on the quality of your reviews
    • Drive more customers to your physical location (for brick-and-mortar) or get more loyal customers using your services (for service-area businesses)
    • Make your website more visible
    • Get more leads
    • Get more engagement with searchers


How to Improve Your Ranking on the Local Pack


Here are a few things you should focus on when trying to improve your ranking in the local pack:

Set up and optimize your Google My Business account

When it comes to local optimization, Google My Business is your best friend. A few ways to optimize your GMB profile is to ensure that it is complete, post on your GMB account, ask your customers to review your business online, and respond to your reviews (both good and bad). A few factors that Google My Business uses when ranking local listings to keep in mind are:
  • Relevance: How well a local listing matches with a user’s search.
  • Distance: How far a listing is from a location used in a search.
  • Prominence: How well known a business is.


Make some improvements to your internal linking structure on your website


Internal linking is when you add a link on one page on your website that will lead to another page that is also on your website. Internal linking is the key to improving your SEO ranking because it will help establish page authority throughout your site, ranking power for your pages, and help define the hierarchy and architecture of your website. On top of all of that, internal linking will also help with website navigation.

Optimize your URL, title tags, headers, meta description, and content


When optimizing for local SEO, you want to include your location in as many places as possible. This means your URL, title tags, headers, meta description and content. However, when doing this, be sure to include it in a way that flows naturally, not forcing it  or “keyword stuffing”. By including your location in these places, it will create more opportunity for your website to come up in search results for this geographical location.

Create localized content


By creating localized content, for example a blog post about local industry events, you can focus on attracting local customers. Creating local content will help you rank higher with Google and other search engines because it is telling them that your website is relevant for people searching in those areas.

Add yourself to more local directories


The more local directories you add your business to, the more opportunities you have of potential customers finding you. Just be sure that your NAP (name, address, and phone number) are consistent throughout all of the listings.

Post regularly and be active on your profile


It is important to regularly update your Google My Business profile with news regarding your business, promotions you are having, new products and services. This is a great way to attract potential customers to your business and, when you post regularly, will give customers an accurate idea of what your business is all about. One of the key features of GMB posts is that you can include a call to action button in your post (call now, learn more…) which makes it much easier for customers to contact you or find out more about your business. The call to action button can help generate more organic clicks to your website and increase your page ranking with Google.

If you would like to learn more about incorporating local SEO into your marketing strategy and about our local SEO optimization services, contact us today.

WSI Digital Marketing Launches Another Website in the Industrial Field

blog - DDR WSI Montreal, a specialist in industrial marketing, is pleased to announce the launch of a bold new responsive website for DDR Precision Machining and GTCA Precision Sheet Metal. With over 25 years in the industry, DDR-GTCA has established themselves as one of the top machine shops in Quebec. Located in Montreal, their impressive 35,000 square foot production facility is equipped with state-of-the-art automated machines that offer their North American customers top production runs with a quality product, minimal lead times, and competitive pricing.

The importance of a website to help increase leads cannot be emphasized enough. The majority of potential customers now start their buying journey online. Having a website allows you to reach more potential customers by increasing your visibility, and enhancing your online credibility.

Customized Website with Professional Photos


As one of the largest and most technologically advanced machine shops servicing a wide range of customers across North America, it was critical that DDR-GTCA establish an online presence to promote their machining services to the fullest. We brought in an experienced industrial photographer to fully capture the impressive highly-automated technology under the roof of this operation. Not only will their new website help to reinforce their solid reputation as one of the leaders in their field of precision machining and metal fabrication but it will also better position them to be found by companies who are searching for their services online.

We would like to thank the team at DDR-GTCA for giving us the opportunity to help them get their business online with a brand new website that will help them showcase what sets them apart from their competition.

If you would like to learn more about developing an online presence and developing a marketing strategy to bring consistent leads to your business, contact WSI Montreal today.

Top 7 Marketing Tips to Help Your Business Make a Strong Comeback

We hope all our WSI friends, clients and business contacts are staying healthy, complying with the social distancing policy and coping with the Coronavirus situation that our country and the world find ourselves in and are able to keep a positive frame of mind.  

Our Montreal Digital marketing team has put together a list of valuable marketing tips that will not only keep you keep you busy during this quiet time but will improve your Web presence and social media properties and allow you to rebound faster on the other side of this work stoppage.

How to Make the Most of this Downtime


Social Media Announcements

The quickest way to reach your audience is via social media. Make a post and let everyone know exactly what your business is doing. Include working hours, remote work, and any changes to your service and the easiest way to communicate with you and your team. During a time when people have less physical access to your business, you can stay connected on social media and share positive messages. 

Post Notices on Your Website

Consider adding a popup to attract website visitors’ attention or add a note on the homepage that’s easily visible. Include helpful information about what your business is currently doing. Remember to update your hours, contact info, location, availability, etc.

Take This Time to Update Your Website

Since our government has paused business activity for the next few weeks for the sake of our country’s health, why not take this opportunity to make the revisions to your Web presence that you have been putting aside for the past few months.

Create New Content

In Google’s eyes, content is king. Our Montreal SEO team are big advocates of fresh new content that prospects or clients would find valuable and informative.  Consider writing some FAQs that would be of value for Google’s voice search. Create a Case Study demonstrating how you helped a client solve a unique situation.  By creating new content, it may help increase your search ranking results, so it will pay off in the longer term.

Proactively Work on your Online Reputation

People have plenty of time on their hands over the next few weeks. Take this opportunity to contact clients and ask for reviews and testimonials in Google My Business, Facebook or LinkedIn.  Reviews are important credibility boosters and these user-generated content pieces can be shared on your social media channels in the future.
 
Create a New Social Media Channel

You have been meaning to create that new social media channel and there is no time like the present. Read a few articles about getting started and go for it. Research some of your competitors for ideas about what to post. Set up your profile with all the relevant info about your business and come up with a plan of the type of info to post and then write a few posts, choose your visuals and then just start. You will learn along the way. If you do not have the time, our WSI marketing team can help you with your social media on an ongoing basis.

Update Your Online Listings

Google My Business, Yelp, Bing Local, etc. These are often the first things people see when searching for your business. Make sure they are updated with your hours and service info.

Send an Email

Yes, we all received numerous emails from businesses about COVID-19 but it’s still important for your business to reach out. Customers (especially those with current purchases, appointments, reservations) should know what’s going and what to expect from you.
 
Our WSI Team is Here to Help and we are Fully Operational

Here at WSI Digital Marketing, we continue to work remotely, serving our clients. We have launched a number of new websites in the past couple of weeks and have started a number of new projects that our clients decided to initiate, while things are quieter than normal to be better prepared to attract new customers when people get back to work. Our focus is on helping our clients stay relevant during this time, so they can rebound quickly.

Our Message of Hope

It’s such an uncertain time but our hearts are filled with hope. People all over the world are taking action, communities are supporting each other both offline and online. We will get through this and we will better ourselves because of it. Our team is fortunate enough to have the ability to work from home. We are 100% available for our clients and community and are here to provide guidance, discuss new initiatives and are here to support you and your business. 

We wish everyone to stay healthy, safe, and hopeful.

WSI Digital Marketing Launches New Website for Phoenix

WSI Montreal is pleased to announce the launch of a bold new responsive website for Phoenix Wrappers, a leading manufacturer of stretch wrappers and stretch wrapping equipment based in Laval, Quebec. For over 25 years, Phoenix has devoted all of their resources towards continually improving pallet wrapping machines and stretch packaging equipment to ensure the safe arrival of their customer’s products and pallet loads.

An easy to navigate and modern website

Phoenix came to us with an ambitious project. Our challenge for this website was to find a way to structure and effectively organize Phoenix’s extensive catalogue of machinery which includes highly detailed product spec sheets and videos for many automatic and semi-automatic stretch wrappers for more than a half a dozen industries.

Our team began by carefully structuring the site map to organize of all of the sections and pages that would make up the site in a way that would facilitate navigation for the end user.

We designed a dedicated product page for each machine which includes detailed product information and specifications as well as photos, video and downloads. It was important that the relevant products be linked to one another. This was achieved by incorporating two feeds onto each page; one for related videos and a second for related products. For each, scrollable thumbnails appear making it easy to navigate to the related content.

The end result is a clean website that is well organized making it easy to navigate despite the volume of content.

Ongoing support and paid search advertising

Built on the WordPress CMS platform, our client will be able to edit their site themselves but we’ll always be there to help them with any issues that may arise by providing ongoing WordPress support. After the Phoenix website was launched, our team provided an extensive training on how to navigate the backend of their website and how to make any necessary changes.

WSI will continue to help Phoenix grow its business with paid search advertising, a strategy that allows you to target people who are searching for your products or services. Paid search give you more control over who finds your page paid by specifically targeting your ideal buyer personas.

Contact our West Island web design and digital marketing experts to find out how WSI Montreal can help establish an online presence for your business. Already have a website but need help getting more traffic? Ask us about or SEO and paid search advertising services.

Announcing the Launch of a new Website for The Oily Story

WSI Montreal is pleased to announce the launch of a website redesign for The Oily Story, a website that promotes whole life wellness that all begins with essential oils.

We centered our efforts on not only enhancing the visual appeal of this website, but also improving its functionality by reorganizing the content on the homepage as well as the main navigation.

The use of carefully chosen graphics throughout the homepage helps to establish The Oily Story’s message. Our team started by selecting a new banner image that would set the stage for the entire site. We chose an image that truly represents The Oily Story’s core values as well as their clientele. The young, healthy and happy family that greets you on the homepage completely encompasses The Oily Story’s vision which was to create a space where people could get whole life wellness by learning about healthy living through essential oils.

The initial version of The Oily Story’s website made it difficult for the user to fully understand the company’s objective. On the redesigned homepage, WSI integrated new visuals, improved the messaging, added specific calls to actions and restructured the navigation which dramatically helped to eliminate any confusion that the user may have been struggling with.

We would like to thank everyone at The Oily Story for giving us the opportunity to work with them on redesigning their website. We were thrilled to have received the following review and are so very thankful:

“WSI did a complete re-design of our website and they made our website BEAUTIFUL, they made it CONVERT, they made it a site people want to be reading! We are so proud of how it turned out and I am happy to recommend WSI to anyone I know! If you’re an entrepreneur and need a website that promotes who you are, you need to connect with Laurie, Chris, their team. Not only do they go through every aspect of your business to make sure that you’re leveraging all of what you have but they make the entire process EASY! Our experience with them has been nothing short of – in a word – EXCELLENT.”

If your website isn’t quite making the impact that you were expecting, get in touch with our web design team today to find out how we can help.

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