WSI has Launched a New Website for Tower Arctic

The online team at WSI Montreal is thrilled to announce the launch of a stunning new website for Tower Arctic, a company with over 72 years of experience in Arctic construction.

WSI has proudly worked with a number of clients in the Arctic regions of Nunavut and Nunavik and northern Cree communities of Quebec, which has allowed us to gain a good understanding of the challenges of those regions and the extraordinary landscape of the north.

Tower Arctic specializes in heavy civil and building construction projects in Canada’s Arctic region of Nunavut.  They are recognized as having exceptionally specialized expertise working with the environmental challenges of the Arctic such as permafrost, extreme low temperature and high winds.

Our client recognized the importance of establishing an online presence in order to increase visibility for their company and the services that they offer and to help them recruit new employees.

Tower Arctic’s new website not only showcases the outstanding beauty of the Arctic landscape but it also illustrates the huge scale of their construction and civil works projects.

Key Services

It was important that Tower Arctic’s new website clearly detail the highly specialized services that they offer. Namely: general contracting, water and sanitary distribution services and marine construction.

These three main areas of focus are displayed prominently on the homepage within eye-catching call out boxes that includes and image, icon, brief description and a ‘learn more’ call-to-action that leads to a separate page dedicated to each service.

Natural Beauty of the Arctic

Our client provided us with images of their equipment, crews and projects all set against the absolutely breathtaking backdrop of the Arctic. We displayed these striking images prominently in the header of each page. Not only do they enhance the site’s overall visual appeal, they give visitors to the site a clear understanding of the breadth of the work that is carried out by Tower Arctic and the amount of heavy equipment that they own.

Employment Opportunities

One of Tower Arctic’s challenges prior to having a website was effectively recruiting new employees. The addition of an employment page solved this problem. As an easy to access item in the site’s main navigation, the employment page lists the typical employment opportunities that they offer and has an easy to use form than an applicant can simply fill out, attach a CV and then submit.

We would like to take this opportunity to thank everyone at Tower Arctic for the trust that they placed in our firm. This was an exciting project to work on and we hold that they are as thrilled with the outcome as we are.

If you’re interested in learning more about what goes in to designing a new website for your business, get in touch with us we would love to help.

Announcing the launch of a Newly Redesigned Website for Pneus Gordons

The team at WSI Montreal is proud to announce the launch of a newly redesigned website for Pneus Gordons a Montreal based mechanic and tire shop that has been in operation from the same location for over 60 years.

Pneus Gordons has been a client for many years but it was time to give the site a fresh new look and some enhanced functionality so it can continue to provide the best possible service to its customers.

We would like to thank Gordons for giving us the opportunity to work with them again. We are very grateful for the continued trust that they have placed in our firm.

New Online Tire and Wheel Catalogues

Tire prices have become very competitive over the years and now consumers are shopping around and comparing prices online. Gordons now offers an online tire catalogue for visitors to compare their prices vs. competitor’s sites which will show them that Gordons offers extremely competitive rates for new tires. They also offer a full selection of specialized wheels to add a customized look to the vehicle.

Content Creation

Since this project was a redesign we had a lot of existing content to work with but we wanted to dive in a little deeper so we wrote additional quality content to further explain the additional car maintenance services that are offered at Gordons such as steering and suspension, tune ups and oil changes. Not only is this content useful and informative for visitors to the site, it is also critical in helping Gordons rank in Google. We used SEO best practices when writing this new content and optimized the text to ensure that we grab Google’s attention.

Ongoing SEO, Local Optimization and Support

Now that the site is live we will provide Gordons with ongoing support and WordPress system updates that are needed to maintain the integrity of the site and to minimize the possibility of any security risks.

We will also continue to help them to grow their business by providing ongoing SEO and local SEO. Writing good content is a good start but it’s just one piece of the SEO puzzle. Our ongoing services will help Gordons to continue to rank high both globally and locally.

Whether you already have a website or you’re starting from scratch, contact our web design and digital marketing experts to find out how we can help you with all of your online marketing needs.

Announcing the Launch of a new Ecommerce website for OSD Care

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We are pleased to announce the launch of a new ecommerce website for OSD Care, a division of I-Med Pharma, a West Island based pharmaceutical company that innovates and distributes medical, surgical and veterinary eye care products.

As one of the leading providers of eye care products, I-Med recognized that they needed to update their existing OSD Care website to deliver a better online shopping experience for their clients. The new OSD Care website will support I-Med Pharma’s primary website which will be launched in the New Year.

Our team at WSI Montreal used the ecommerce platform Shopify to create a new online store for OSD Care. Shopify is a powerful yet very user friendly cloud based software that gives you all of the features that you need to successfully launch and manage an online store.

The new OSD Care website incorporates I-Med’s newly redesign logo and custom graphics that complement their branding and showcase their innovative products.

Contact WSI Montreal today to learn more about the full range of online marketing solutions that we offer.

Breakfast Seminar: Deconstructing Google to Build a Winning SEO Strategy with Chris Murray

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On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search Engine Optimization. During his presentation, Chris will break down what Google is looking for and outline the elements of a successful SEO strategy that will bring you more qualified leads from your Website. A full list of resources and tools will be provided.

November 23rd, 2017

7:30 am – 9:00 am

Breakfast included

L’Espace Beaconsfield (40H boul. St. Charles (Plaza Beaconsfield), Beaconsfield, QC, H9W 5Z6

$30 +tax per person (members of The West Island of Montreal Chamber of Commerce)

$50 +tax per person (non-members)

Seating is limited, so be sure to reserve by calling 514.697.4228 x 5501

About Chris Murray An entrepreneur at heart, Chris launched his business with managing partner Laurie McCullagh, leveraging his extensive management and operations experience with the emerging online marketing technologies. Chris and the WSI Digital Marketing team in Montreal, partner with brands who are focussed on growth. The team has developed a trusted reputation for creating impactful online marketing solutions for West Island and Montreal based businesses and organizations.

WSI Digital Marketing is an award winning agency that has been providing the strategy, design and development of Web, mobile and digital marketing solutions since January 2000. WSI offers a full range of digital marketing services for small and medium-sized organizations. WSI offers SEO, paid marketing, content marketing, reputation management, social media management and more. WSI World has over 1,000 locations in over 80 countries and is partnered with industry-leading organizations such as Google, Bing, HubSpot, HootSuite and more.

Important Security Changes for Google Chrome

We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.)

Google cares about a secure internet and has been promoting and encouraging companies to provide a secure browsing environment since 2014.

In 2014 Google started recognizing secure Websites (HTTPS) as a ranking signal in the Google algorithms to encourage companies to move to secure Websites.

Now in Oct 2017 Google has taken the next step by indicating in Chrome (Google’s browser) sites that are not secure anytime there are form fields available which is most Websites.

With the numerous pirated hackings and security breaches among many large institutions around the world, Chrome has created an initiative to protect client’s private information, and heighten the industry’s data protection expectations.

As a result, starting this October, all sites that retrieve any private information (email, methods of payment, first name, last name, etc.) through a form (contact page, sign up form, etc.), requires the use of HTTPS. For websites that remain just HTTP, Chrome will start posting not secure notices to visitors (see image below) to warn them that the site is deemed unsafe and that they should be cautious when submitting any of their data through the website. For more information on this update, you can read the full blog post from Chrome here.

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NEXT STEPS FOR YOUR WEBSITE:

Chrome corners the market when it comes to browser usage (over 55% market-share). As such, it is important that we follow their protocols and update your website to be https, so you don’t have these security warnings popping up. We would hate for messages like this to deter people from visiting your site, completing any call-to-action (e.g., form submission), and ultimately negatively impact your website conversions.

Since this update will be happening just next month, it is something we need to move on in the near future. The process to update your website to https doesn’t take long, but it is something we need to act on sooner rather than later.

Please feel free to call us at 514.693.9339 to discuss the steps we need to take to get your website to be https.

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