WSI Digital Marketing Launches New Website for Phoenix

WSI Montreal is pleased to announce the launch of a bold new responsive website for Phoenix Wrappers, a leading manufacturer of stretch wrappers and stretch wrapping equipment based in Laval, Quebec. For over 25 years, Phoenix has devoted all of their resources towards continually improving pallet wrapping machines and stretch packaging equipment to ensure the safe arrival of their customer’s products and pallet loads.

An easy to navigate and modern website

Phoenix came to us with an ambitious project. Our challenge for this website was to find a way to structure and effectively organize Phoenix’s extensive catalogue of machinery which includes highly detailed product spec sheets and videos for many automatic and semi-automatic stretch wrappers for more than a half a dozen industries.

Our team began by carefully structuring the site map to organize of all of the sections and pages that would make up the site in a way that would facilitate navigation for the end user.

We designed a dedicated product page for each machine which includes detailed product information and specifications as well as photos, video and downloads. It was important that the relevant products be linked to one another. This was achieved by incorporating two feeds onto each page; one for related videos and a second for related products. For each, scrollable thumbnails appear making it easy to navigate to the related content.

The end result is a clean website that is well organized making it easy to navigate despite the volume of content.

Ongoing support and paid search advertising

Built on the WordPress CMS platform, our client will be able to edit their site themselves but we’ll always be there to help them with any issues that may arise by providing ongoing WordPress support. After the Phoenix website was launched, our team provided an extensive training on how to navigate the backend of their website and how to make any necessary changes.

WSI will continue to help Phoenix grow its business with paid search advertising, a strategy that allows you to target people who are searching for your products or services. Paid search give you more control over who finds your page paid by specifically targeting your ideal buyer personas.

Contact our West Island web design and digital marketing experts to find out how WSI Montreal can help establish an online presence for your business. Already have a website but need help getting more traffic? Ask us about or SEO and paid search advertising services.

WordPress Maintenance and Security: Why it’s so Important

At its core, WordPress is a very secure content management system (CMS). However, lack of security updates, maintenance and neglectful security updates can leave a WordPress site vulnerable to attacks. A hacked website can be very damaging for any business owner and it can lead to a loss of your online reputation. There are an estimated 75,000,000 sites online using WordPress and the majority of the most popular websites are vulnerable to an attack due to the lack of maintenance.

At WSI we value the importance of an updated system, plugins and files. We ensure the following:

  • Setup the right WordPress security plugin,
  • Schedule updates for WordPress plugins
  • Configure and deploy automatic backup and recovery tools
  • Secure reliable WordPress hosting that is complimented by web application firewalls for intrusion prevention
 

This is our Typical Setup for the System and Protection of a WordPress Website

 

WordPress Security Plugin

Using a trusted plugin we lock down WordPress and change its various default values that are typical for hackers to target. This prevents brute force intrusion attempts, file change detection, 404 detections, lockout bad users, hide login and much more. We receive monthly reporting of the overall security grade for proper monitoring of the system status and set requirements to review user passwords on a regular basis to deter bots from targeting a specific user. Best practices for strong password enforcement typically including 8-15 characters, 1 lower case, 1 uppercase, 1 special character and something unique for that user account.

WordPress Plugin Updates

Updating plugins is the most important maintenance factor for WordPress. 40% of online WordPress websites are vulnerable to hackers because of a lack of updates. We will always update plugins immediately when we’re notified of a potential vulnerability or exploit detected by the plugin author. Every quarter we update all of the other plugins on the website. Once the updates are complete we perform a thorough quality control check to ensure nothing has been compromised and verify that the version of the  WordPress CMS is updated to the latest security patch.

Website Backups

We work with a sophisticated backup and restore plugin that will automatically backup and save the website files and database once a month on a secure remote server. If ever there are any issues we can use this to restore anything caused by broken code, a broken plugin or if any content was accidentally deleted. Website backups are always performed before any plugins or WordPress version is updated to ensure a roll-back is easily accessible in case of conflicts.

Secure Web Hosting

Our trusted partners use high performing load-balancers using NGINX that securely and rapidly deliver fast content served with always updated PHP versioning. Our Server performance complimented by a secured (SSL) Content Delivery Network (CDN), provides powerful load speed and the secure delivery of content and images. Server monitoring is also set to detect if there’s an intrusion through unsecured ports and will lock them out if there’s a suspicious login attempt.

Use of a Web Application Firewall & Protection Against Input Fields

The Firewall authenticates and blocks out the bad robots attempting to break into your site in a single session or steal any data that it can scrape. It detects them and blocks them out of the site and server. We also use a secure form system that prohibits any cross-site scripting (XSS) and locks out any backdoor attempts considered to be vulnerabilities or potential exploits.

Without a thorough checklist it can be very difficult to remember all of these steps but at WSI we are continuously proactive in the maintenance of WordPress CMS, plugins, files to secure and protect our customers. Learn more about our WordPress maintenance and security or feel free to contact us to discuss your needs.

WSI Montreal Receives a 2019 Web Award for Outstanding Achievement in Web Development


WSI Montreal is extremely proud to announce that our digital marketing team has won our 5th Web Marketing Association (WMA) Award for Outstanding Achievement in Web Design for Mistassini Outfitting Camps, an organization that has been providing anglers with world-class fishing trips in the exclusive waters of the longest lake in Quebec since 1975.

The Web Marketing Association (WMA) has been holding its annual WebAwards for the past 23 years. It receives nominations for 96 industry categories. The award winners are chosen by a select group of judges and industry leaders committed to raising the standards of excellence of web development on the Internet.

WSI Montreal, lead by Chris Murray and Laurie McCullagh is proud to be a part of WSI, the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels.

This year, WSI was also named Top Agency at the 2019 WebAward Competition, taking home 15 WebAwards across multiple industries. The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. WSI was recognized in the 2019 WebAwards for Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards and six Standard of Excellence WebAwards.

We would like to thank Conrad Mianscum and his team at Mistassini Outfitting Camps for their continued trust in our marketing firm and for giving us the opportunity to create an award-winning website for their business.

if you are looking to partner with a marketing firm that gets results, give us a call. we would be happy to learn about your goals and growth objectives and suggest a customized solution to reach those goals.

WSI Launches a New Website for Les Agences Dinco


The team at WSI Montreal is pleased to announce that we have launched a new website for Les Agences Dinco, an independent manufacturers’ agent to the foodservice industry in Quebec and Eastern Ontario.

With the help of their very dedicated and experienced sales team, Dinco has been providing their customers with the most up-to-date product information and superior sales and customer support for over 25 years. Distributors and end-users alike look to Dinco to provide on-trend industry solutions for their businesses.

Our client recognized the importance of updating their existing website with a modern new design. Using the WordPress platform we created a fully responsive site that Dinco can easily manage themselves. After a concise training session with our team, Dinco is now able to login to their site and make changes whenever necessary.

Dinco’s new site proudly displays the most up-to-date information from the manufacturers that they represent. A dedicated page for each manufacturer provides easy access to the manufacturer’s catalog, new products, promotions and website.

We would like to thank everyone at Dinco for giving us the opportunity to work with them to create a fully redesigned website that is every bit as functional as it is stunning.

If your website isn’t quite making the impact that you were expecting, it might be time to refresh your design. Get in touch with our web design team today to find out how we can help.

The WSI Digital Marketing Story

WSI was founded at the dawn of internet marketing in 1995 in Toronto, Canada, well before Google and Facebook were household names. WSI’s three founders set out to recreate the business world in cyber space.

Now WSI is the world’s largest digital marketing network with agencies in over 80 countries.

WSI Montreal is proud to be a part of this powerful award winning solution provider.

Watch the video below to learn more about the WSI Digital Marketing Story.

The WSI Story from WSI World on Vimeo.

Contact us today to learn more about our proven digital marketing strategies.

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