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What Is Local SEO And Why Is It Important For Your Business?

What is Local SEO?


You may have heard the term local SEO or local SEO optimization before, but what exactly is it? Local SEO is the process of improving the online visibility for your business when someone makes a location specific search. Based on the location of the user or the location that they are searching for (for example, “Restaurants in downtown Montreal”), specific businesses in those locations will show up in the search results. Having a higher ranking will mean that your business will show up higher in the local pack of the local search results. The goal of local SEO is to improve organic traffic to your business from online searches.

Who Can Benefit From Local SEO?


So now you might be wondering, “can my business benefit from local SEO?”
Local SEO is a tool that can benefit brick-and-mortar businesses as well as businesses that operate in specific service areas. A few examples of who can benefit the most from local SEO are:
  • Lawyers
  • Doctors
  • Plumbers
  • Restaurants


If your business is online only, you may want to stray away from local SEO as it is not a tool that would greatly benefit your business. Instead, consider investing your time in traditional SEO social media marketing and contact us today to have our Montreal SEO agency help you rank higher.

What are the Benefits of Local SEO?


In case you aren’t convinced yet that you should be using local SEO, here are just a few ways that it can benefit your business.
    • Being discovered by local consumers who are looking to buy from local businesses (more relevant traffic)
    • Demonstrate your credibility based on the quality of your reviews
    • Drive more customers to your physical location (for brick-and-mortar) or get more loyal customers using your services (for service-area businesses)
    • Make your website more visible
    • Get more leads
    • Get more engagement with searchers


How to Improve Your Ranking on the Local Pack


Here are a few things you should focus on when trying to improve your ranking in the local pack:

Set up and optimize your Google My Business account

When it comes to local optimization, Google My Business is your best friend. A few ways to optimize your GMB profile is to ensure that it is complete, post on your GMB account, ask your customers to review your business online, and respond to your reviews (both good and bad). A few factors that Google My Business uses when ranking local listings to keep in mind are:
  • Relevance: How well a local listing matches with a user’s search.
  • Distance: How far a listing is from a location used in a search.
  • Prominence: How well known a business is.


Make some improvements to your internal linking structure on your website


Internal linking is when you add a link on one page on your website that will lead to another page that is also on your website. Internal linking is the key to improving your SEO ranking because it will help establish page authority throughout your site, ranking power for your pages, and help define the hierarchy and architecture of your website. On top of all of that, internal linking will also help with website navigation.

Optimize your URL, title tags, headers, meta description, and content


When optimizing for local SEO, you want to include your location in as many places as possible. This means your URL, title tags, headers, meta description and content. However, when doing this, be sure to include it in a way that flows naturally, not forcing it  or “keyword stuffing”. By including your location in these places, it will create more opportunity for your website to come up in search results for this geographical location.

Create localized content


By creating localized content, for example a blog post about local industry events, you can focus on attracting local customers. Creating local content will help you rank higher with Google and other search engines because it is telling them that your website is relevant for people searching in those areas.

Add yourself to more local directories


The more local directories you add your business to, the more opportunities you have of potential customers finding you. Just be sure that your NAP (name, address, and phone number) are consistent throughout all of the listings.

Post regularly and be active on your profile


It is important to regularly update your Google My Business profile with news regarding your business, promotions you are having, new products and services. This is a great way to attract potential customers to your business and, when you post regularly, will give customers an accurate idea of what your business is all about. One of the key features of GMB posts is that you can include a call to action button in your post (call now, learn more…) which makes it much easier for customers to contact you or find out more about your business. The call to action button can help generate more organic clicks to your website and increase your page ranking with Google.

If you would like to learn more about incorporating local SEO into your marketing strategy and about our local SEO optimization services, contact us today.

WSI Digital launches new website for Exceleris

New website The team at WSI Montreal is pleased to announce the launch of a newly redesigned website for Exceleris, who are accounting and finance recruiters in Montreal.

Since 2004, they have been helping employers fill their accounting, financial, and taxation openings with the best candidates for the job. This is done through their extensive talent pool. Exceleris’ attention to detail sets them apart and ensures a perfect match between candidates and accounting jobs in Montreal.

As a WSI client for many years, Exceleris has recently recognized the importance of updating their existing website with a modern design. By doing this, they will be able to continue to offer the best possible experience to their clients. Exceleris’ new site now facilitates the search for information and includes a section dedicated to employers.

Because the new site is built on a WordPress CMS platform, our client will be able to easily update their site themselves. For example, new articles can be added on a regular basis to keep candidates and clients informed about trends in employment, recruitment and human resources management. WSI will continue to provide technical support and make the monthly updates and additions necessary to keep the site running smoothly.

For a fully integrated experience, the job posting system on Exceleris now automatically feeds to Google jobs to better manage job opportunities. This will make it easier for candidates to find accurate and updated career opportunities.

We would like to thank the recruiting team at Exceleris for giving us the opportunity to work with them to modernize and enhance their website and for once again putting their trust in our firm.

Contact our Montreal web design team today to find out how we can help revamp your existing website to give it a fresh new look and grow your business.

WSI Digital Marketing Launches Another Website in the Manufacturing Field

As marketing specialists for manufacturing companies in Montreal, we are pleased to announce the launch of a bold new responsive website for Viable Power. For more than 25 years our client, a custom power supply manufacturer has specialized in AC-DC power supply units and DC-DC power supply units for military, aerospace, defense, naval and industrial sectors.

After recognizing the need to upgrade their online presence, they reached out to us to help with their digital marketing strategy which started with the complete redesign of their outdated website and also included a SEO mandate which will increase their visibility, help establish credibility and ultimately generate more leads.

Viable Power provided our design team with professional photos of their modern production facility located in the West Island of Montreal. The photos offer a glimpse into the facility, clearly showcasing the detailed nature of their production capabilities. This transparency helps to build reliability which will help gain potential customers.

We would like to thank everyone at Viable Power for giving us the opportunity to create their stunning new website and for entrusting our firm with their continued SEO efforts which will encourage their business to grow.

Contact our web design and digital marketing experts to learn more about developing an online presence that truly represents what your business has to offer.

5 Ways to Digitally Transform Your Business in 2021

5 ways to transform your business
As the global leader in digital marketing, WSI Digital Marketing in Montreal is proud to introduce one of our network’s consultants to discuss how you can digitally transform your business in 2021. Kelly Biggs has over 20 years’ experience in sales and marketing, obtained her MBA in 2009, and has won numerous awards including Top Sales Consultant at Fortune 500 and small to medium businesses.



Here is a recap of the 45 minute presentation.

What is Digital Transformation?

Digital transformation incorporates digital technology into all areas of business  which results in fundamental changes to how your business operates and the value that you bring to your customers. It requires a willingness to experiment and being at ease with failure.

It is important to note that transformation is driven by customers NOT your business. You must always lead with the customer experience in mind.

Should You Digitally Transform Your Business?

It might be time to digitally transform your business if you have experienced any of the following:
  • Decreased (or lack of) referrals.
  • Repeat business is falling off.
  • Your technology feels old.

Five Ways to Digitally Transform Your Business

End-to-end digital processes keep the customer in mind and should be performed concurrently and continuously.

1. Attract Prospects

Inbound marketing is designed to drive prospective customers to your website using enticing content such as; keyword research, PPC, SEO, content marketing and social.
A successful inbound marketing strategy has the potential to generate high quality leads.
You can make the most of your inbound marketing strategies by:
  • Building a buyer persona to fully understand your target market.
  • Leveraging keyword research to increase SEO and marketability of content.
  • Showing up where your customers spend their time online.

2. Convert Visitors

When someone visits your website the goal is to convert them into leads and ultimately into clients. This is important because conversions will improve your ROI.
There are 2 ways to convert visitors into leads:
  1. Traffic focused approach: increase traffic to your website to get more leads.
  2. Conversion focused approach: increase the conversion rate of the visitors that are already on your site.

3. Close Leads

Once you capture your leads in the marketing or sales funnel, you want to turn them into customers. Sales and marketing automation can help you do this more effectively. The benefits of sales and marketing automation:
  • Create workflows in advance and automate repeatable processes.
  • Pinpoint sales and marketing KPIs to increase ROI.
  • Personalize the customer experience.
  • Increase sales team efficiency.

Email automation nurtures top-of-funnel leads as they move through to sales-qualified leads.
  • Use an intriguing subject line.
  • Personalize the content.
  • Mention the purpose.
  • End with a CTA.
  • Focus on the reader.


CRM – customer relationship management – allows sales teams to walk leads through the sales funnel using established processes until the sale is closed (and beyond).
  • Establish sales stages.
  • Set weekly cadence.
  • Review stalled deals.
  • Evaluate data without judgement.

4. Delight Customers

Your online reputation is critical to your success. A great online reputation helps build your credibility which can generate more customers. Most businesses are not proactively managing their online reputations. Online reputation management (ORM) allows you to control online conversations about your business, because 79% of customers trust online reviews as much as personal recommendations:
  • Set up a process to proactively get reviews.
  • Respond to all reviews within 24 hours. A bad review is an opportunity to engage.
  • Measure your ratings to identify how you can improve.

5. Measure Your Performance

Measuring the performance of your marketing efforts is critical to your success. Here are some reasons why you should use analytics to measure your performance:
  • Monitor performance for emerging trends.
  • Understand clients’ acquisition, behavior, conversion.
  • Set strategy.
  • Identify shifts in the market.
  • Measure ROI.

For more information on how you can digitally transform your business, contact our digital marketing team in Montreal today.

DON’T MISS WSI’S UPCOMING WEBINAR ON PPC OPTIMIZATION

Today, consumers rely more and more on the information Google serves up to them when researching products/services or making a purchase decision. And with the top 3 paid ads getting 41% of the clicks in Google, brands across industries invest heavily in Google Ads to try and capture more sales-ready leads.

But to make a return on your Google ad investment, you need to optimize your campaigns continuously. Including tweaking and refining your ad groups, ad copy, keyword phrases, and even your landing pages, all while paying attention to your consumer’s purchase behaviors.

So, how can you make sure you have a solid search strategy in place that includes a strong organic presence and paid search ad placement? And how can you get a better ROI from your Google Ad campaigns?

Join us at our webinar on October 21st. As a Google Premier Partner, we’ve lined up Angelina Miller, an Agency Development Manager at Google, to be our guest speaker and share key insights around Google Ads.


Here are the details:


PPC Optimization Tips from Google

Wednesday, October 21st @ 9 AM PDT / 12 PM EDT / 4 PM UTC 
Featuring Guest Speaker: Angelina Miller, Agency Development Manager at Google
In just 45 minutes, you’ll learn:

  • Why having a solid PPC strategy in place is so important and how to plan, execute and optimize paid ad campaigns effectively

  • What the latest search experiences your consumers are having and how they are impacting brand perception

  • PPC optimization tips directly from Google you could get started to build strong and effective Google Ads campaigns

Spots are filling up fast, so register to claim your seat. Doesn’t fit with your schedule? Don’t worry—as long as you register, we’ll make sure you get the recording and slides from the session so you won’t miss a thing.

RESERVE YOUR SPOT NOW

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