WSI Digital Marketing Launches New Website for Phoenix

WSI Montreal is pleased to announce the launch of a bold new responsive website for Phoenix Wrappers, a leading manufacturer of stretch wrappers and stretch wrapping equipment based in Laval, Quebec. For over 25 years, Phoenix has devoted all of their resources towards continually improving pallet wrapping machines and stretch packaging equipment to ensure the safe arrival of their customer’s products and pallet loads.

An easy to navigate and modern website

Phoenix came to us with an ambitious project. Our challenge for this website was to find a way to structure and effectively organize Phoenix’s extensive catalogue of machinery which includes highly detailed product spec sheets and videos for many automatic and semi-automatic stretch wrappers for more than a half a dozen industries.

Our team began by carefully structuring the site map to organize of all of the sections and pages that would make up the site in a way that would facilitate navigation for the end user.

We designed a dedicated product page for each machine which includes detailed product information and specifications as well as photos, video and downloads. It was important that the relevant products be linked to one another. This was achieved by incorporating two feeds onto each page; one for related videos and a second for related products. For each, scrollable thumbnails appear making it easy to navigate to the related content.

The end result is a clean website that is well organized making it easy to navigate despite the volume of content.

Ongoing support and paid search advertising

Built on the WordPress CMS platform, our client will be able to edit their site themselves but we’ll always be there to help them with any issues that may arise by providing ongoing WordPress support. After the Phoenix website was launched, our team provided an extensive training on how to navigate the backend of their website and how to make any necessary changes.

WSI will continue to help Phoenix grow its business with paid search advertising, a strategy that allows you to target people who are searching for your products or services. Paid search give you more control over who finds your page paid by specifically targeting your ideal buyer personas.

Contact our West Island web design and digital marketing experts to find out how WSI Montreal can help establish an online presence for your business. Already have a website but need help getting more traffic? Ask us about or SEO and paid search advertising services.

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