PPC Management – Paid Search Marketing

Paid search marketing or Pay-per-click advertising (PPC for short), is a form of digital advertising in which you craft a short ad, normally resembling a Google search result, and then pay to have that ad displayed on the first Google results page for a specific search term or keyword. And our PPC management services can help you make the most of this great marketing avenue.

Just like with search engine optimization, the keys to success with a PPC campaign lie in correctly researching, identifying and choosing search terms and keywords so as to be the most visible to your target market and create the highest conversion rate. This involves competitor and industry analysis, as well as analysis of search trends and historical data related to specific keywords.

With PPC, you pay a certain amount of money each time your advertisement is clicked on. As such, making sure you choose the right targeted keywords – those that will minimize visibility to and clicks from uninterested parties and maximize conversion – becomes paramount. Through research and analysis, we can help you correctly identify the keywords that will be the most beneficial to you, giving you the best cost-per-conversion ratio.

Cost and Value

The amount of money each click costs is decided by market factors, such as the popularity of the keyword or search term chosen, how often it has been clicked historically and how much clicks were valued at in the past. This means that more popular Google search terms will cost more. They key here is finding the most value while maximizing clicks from interested parties and conversion.

The amount of money each click costs is decided by market factors, such as the popularity of the keyword or search term chosen, how often it has been clicked historically and how much clicks were valued at in the past. This means that more popular Google search terms will cost more. They key here is finding the most value while maximizing clicks from interested parties and conversion.

And if you offer a more popular good or service, for which there are many hundreds or thousands of daily searches, research and analysis of your business, its sector, and its position in your geographic economy, will allow us to identify underutilized, diamond-in-the-rough keywords that are more specific to exactly what you do. This will allow those searching to find you easily, while giving you good value when it comes to the price paid for your PPC campaign.

Benefits

Running a standalone PPC campaign, or one integrated as part of a larger search marketing strategy, can offer many benefits to your business.

  • Speed: PPC advertisement campaigns can be launched quickly. Unlike SEO, which can take time to take effect, PPC can bring qualified leads to your site within a few days.

  • Quality, Targeted Traffic: You can run multiple campaigns, writing specific ads for specific keywords and target demographics. These ads can be run on a schedule that coincides with ideal sales periods and geographic regions, which can increase the overall quality of traffic to your site.

  • Testing: PPC offers a good way to test keywords and how effective they are for your specific needs. This can be really helpful for deciding exactly which keywords you should use for the other aspects of your search marketing strategy, such as full site optimization and SEO. PPC also allows you to conduct A/B testing using two different ads with two different landing pages, so you can determine which keywords convert at a higher rate.

  • Maximize Your Marketing Return on Investment: You only pay for PPC when someone clicks on one of your ads. Because of this, it’s easy to manage your spending, track the conversions for your campaign and determine the ROI. We offer great analytics for your PPC campaigns, with accurate data reporting. As such, you can track your PPC results and cost-per-conversion ratio, as well as its ROI and effectiveness.

Running a targeted PPC campaign, especially as part of a larger search marketing strategy, can be a very effective way of generating qualified leads and new business. Let us help you plan the perfect campaign to bring in more leads today.

To learn more about our PPC management services as well as our SEO Montreal and local SEO services, get in touch with one of our paid search experts today.

» Contact Us Today

OUR CORPORATE PARTNERS

partners