Online reviews have become extremely important for companies and they play an important role in your online credibility. They can help improve your businesses’ search engine ranking, as well as generate conversions. Today, 92% of consumers read online reviews (vs. 88% in 2014), and are more likely to click on your business listing if they see those golden stars. Consequently, online reviews generate more clicks from potential customers. Don’t be shy to ask your clients for an online review. In our experience, most people are happy to oblige.
Check out this presentation by WSI Montreal Partner, Laurie McCullagh for more information on the importance of online reviews.
Digital advertising is one of the toughest digital marketing tactics for businesses to embrace. The reason for this is due to the pre-conceived notion that “nobody clicks on ads.” This is not always the case. In fact, digital ads are an opportunity for businesses to jump ahead of their ad-wary competitors. The info-graphic below provides us with 4 truths to digital advertising.
A properly managed digital advertising campaign can be a fast and efficient way to drive new leads and sales to your business – but how do you know which online advertising strategy you should use and when?
Step 1. Identify the Right Search Criteria
Selecting the right keyword search terms is vital for a successful ad campaign. In addition to keyword selection, increasingly sophisticated advertising networks also make it possible to target by location, interests, income, age and more.
Step 2. Advertise On the Appropriate Ad Networks
A better understanding of your ideal customer will mean you can maximize your advertising budget by selecting to display your ads on the most responsive advertising platforms.
Step 3. Put Campaign Tracking in Place
You can now optimize your campaigns by tracking which keywords and networks are converting the best. You can also connect your ads to your marketing automation process in order to track and nurture leads over time.
Step 4. Carry Out Split Tests
You can compare and improve your online ads by A/B testing your offers, landing pages and Calls to Action. Measuring the impact split test changes have on your campaign results will take the guesswork out of improving your campaign conversion rate.
Step 5. Measure, Improve, Repeat
You can’t fix what you don’t measure. A regular analysis of your campaign metrics will accurately identify what strategies are driving conversions. Once you know this, you can align your ad spend to achieve a greater return on investment.
An efficiently managed digital advertising campaign has been proven to increase leads and drive sales – if you would like help setting up and managing an effective online ad strategy for your business, get in touch with our Montreal Digital Marketing team today.
Virtually everyone is using a search engine to research options for purchasing decisions. In an article by Forbes Magazine, it was stated that between 80-90% of customers now check online prior to making a purchase. This data was retrieved in 2014, so the percentage of search engine users has only increased. In the wise words of Barry Schwartz:
“If you have a website that you want to do well, you need to invest in it. SEO is a core fundamental aspect of it. If people cannot find your website in search, then it is like the website doesn’t exist.”
Thus if so many people are going online when researching or contemplating a purchase decision using the keywords used by your business, you would want to have your website showing up on that first page of Google. Without investing in SEO, the chances of you ranking well for your product or services is very slim. Below are three primary reasons why your company should be investing in SEO.
Your Competitors Are Likely Doing It
If you are interested in establishing a successful presence online, increasing sales and winning the race against your competitors, then SEO should be an integral part of your digital marketing strategy. If your competitors are already investing in SEO and you are not, they are sure to be reaching higher ranking in Google than you are. Thus, if your competitors are investing in SEO, why shouldn’t you?
SEO has a high ROI
SEO provides an excellent return on your investment and it is quite cost effective. Though pay-per-click (PPC) campaigns may drive in a high number of sales immediately, SEO is a long-term strategy that offers a better conversion rate than PPC campaigns and will increase traffic, as visitors are already searching for information and at the purchasing decision stage. SEO is by far the most essential process that will increase the chances of having a successful online presence. It is a long-term strategy that will continue to reap rewards far into the future.
Maintaining your Position
As studies have shown that people are more apt to click on organic search results, investing in SEO not only provides a long-term benefit but it also enables you to maintain your position in search results ranking for your chosen keywords as long as SEO maintenance is consistent and ongoing.
Google loves fresh content that is created on a regular basis. These pieces of content should all be optimized for your keywords. They also provide opportunities for linking to other pages on your site. There is a big benefit to continuing the SEO process on an ongoing basis. Having fresh new content to post to your social media profiles, which in turn, links back to your website is also apt to increase levels of engagement, traffic and will improve your online reputation as well. Ask us about our content marketing services.
As such, increasing your search engine ranking for keywords associated to your specific products or services is of great importance in regards to the overall success of your business. To increase or maintain your search engine ranking and to increase traffic and leads from your website, contact our WSI Montreal team of SEO Montreal experts to take the next steps to a ranking higher than your competition.
The fifth and final episode of WSI’s 2015 Webinar Series is now available online.
In just 30 minutes, Chris Leone takes you through an actual case study that’ll change the way you look at and work with web data. In this webinar, you’ll:
- Learn how to use web analytics to understand customer behaviors
- Discover how user testing data can help beat the competition
- Identify how data helps improve strategies like landing page performance
Watch the webinar recording in full below.
WSI WEBINAR SERIES (SESSION #5) – Using Survey & Web Data to Improve Online Conversions: A Step By Step Case Study from WSI World on Vimeo.