Take your blogging to the next level! In the Infographic below, our Montreal web design team breaks down the top 10 tips for creating the perfect blog post.
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You’ve taken the plunge and you’ve started a business blog – great! But now you find yourself spending precious time writing blog posts that no one sees or reads. Sound familiar? We understand if you’re a little discouraged. But you shouldn’t be; it’s normal. Generating traffic to your blog and building a loyal following of readers takes time.
In our 2 part series, our digital marketing agency shares 9 tips and guidelines for boosting traffic to your blog:
Tip #1: SEO is Critical for Your Blog
To get readers to your blog, first they need to find it! Optimize your blog posts for search to make sure that people that are searching topics in your industry are coming across your posts. Here’s how to make your blog posts search-engine friendly:
- Include keywords. Most importantly, incorporate them into your titles and headings. When appropriate, bold or italicize them to help them stand out. Of course, don’t “keyword stuff” – that’ll get you on Google’s naughty list. Keywords should consist of about 3% of your posts’ overall word count.
- Metadata and alt tags. Just because your readers can’t see it, doesn’t mean that Google doesn’t. Meta data and image alt tags are crucial for SEO, be sure to include them – complete with keywords – in all of your blog posts.
- Write often. Google’s algorithm loves fresh content, so be sure to update your blog frequently. Don’t have the time to write blog posts regularly? Perhaps you should consider hiring a content writer.
- Links. Include relevant and reliable outbound links to demonstrate the credibility of your post. Of course, always include inbound links to your website or previous posts when applicable.
Tip #2: Optimize Your Blog Post Titles
It’s human nature – we’re told not to judge a book by its cover, but we always do. Be sure to carefully construct your blog post titles, because they’re the gateway to your blog. Your potential readers come across dozens of different blog posts every day, so make sure yours stands out; your blog post titles needs to be crafted to draw in the reader and influence them to take the time to read your post.
Your title should:
- Include keywords. SEO!
- Include a number. Readers prefer to read a blog when they can estimate the length and gain actionable knowledge. For example, “5 Tips for Creating the Perfect Blog Post Title.”
- Make your topic clear. Don’t be vague; your potential readers want to know exactly what they’re getting from your blog post.
- Focus on the reader. The language in your title should be “You”-focused. For example “5 Tips for Creating the Perfect Title for Your Blog Post.”
Here are a couple more great title tips courtesy of HubSpot.
Tip #3: Get Social
The job isn’t done once you publish your blog post – it’s only just begun. Promote each blog post on all your company’s social media properties to direct your followers to your blog. Of course, be sure to spread out your posts, tweets and updates; if not, users that are following your business on all your social platforms will be bombarded with reminders– which comes across as desperate and too “pushy”. Plan out your posts and tweets by creating a calendar and schedule them accordingly.
Just because a blog post isn’t recent, doesn’t mean you’re done promoting it. If it’s still relevant, don’t shy away from sharing it again weeks, months, or even years later on your profiles. Tip: don’t just copy and paste the same “blurb” into every tweet or post about the same blog post; switch it up by including different quotes, tips, or key points to give potential readers a little “taste” every time.
Lastly, on every one of your company’s social properties “About” sections, on top of including a link to your website, be sure to include a link directly to your blog. This is a simple way to remind or inform followers, and potential followers, about your business blog.
Tip #4: Integrate Email Subscription to Your Blog
Make it easy for your readers to come back by integrating an email subscription form on your page. This way, those who enjoy reading your posts can sign up and automatically receive notifications when new ones are published. Over time, those who subscribe to your blog via email will be your most reliable visitors; they’ve already opted in to receive updates and are therefore more likely to visit your blog when given a “gentle reminder”.
There you have it – simple tips to help generate traffic to your business blog! But be patient; don’t expect these tricks to work like magic overnight. Boosting traffic to your blog organically takes time and determination.
Be sure to stay tuned for the second part of our series where we break down tips 5-9!
While the design and functionality of your website is important, the one element that will truly set it apart and get it noticed is its content. As you’ll discover, content is truly your website’s key to Google’s heart. However, most small businesses simply don’t have the budget, time or marketing savvy to produce the content that their website needs. Businesses are often left delegating this task to employees who don’t have the experience or knowledge to write quality content that’s beneficial to their company’s website.
The solution? Hiring a content writer.
Below, our digital marketing agency lists the top 5 benefits of hiring a content writer for your website:
1. Faster and More Reliable Content
Are you still working on that blog post your boss assigned you over a month ago? Let’s face it – you haven’t been trained to write 5 blog posts a week, nor should you be expected to. But you know who is? A content writer. Content writers are used to working with time constraints and meeting deadlines; hiring a content writer ensures that your content will be ready when you need it. Professional and reliable businesses rely on time schedules; falling behind schedule means falling behind your competitors. If employees can’t be relied on to produce content, you need to consider hiring a content writer.
2. Fresh Content Generates More Traffic to Your Site
While the content on your site serves to inform and captivate clients, it also serves one other purpose – to get visitors to your site in the first place! Content writers know precisely how to craft search engine optimised content to get your brand noticed. They are able to incorporate relevant keywords into their content to help potential clients – and Google! – find your site. Why spend all that money on your website’s design if the content isn’t going to lure anyone to it?! Hiring a content writer generates traffic to your website.
3. High Quality Content Will Help You Make the Sale
Hiring a content writer will assure that the content on your website is engaging, well written and high quality. High quality content is important for 2 main reasons:
- SEO: Google gives higher rankings to websites with higher quality content, as it considers this content more adept at answering the questions it users are searching for.
- Increased sales: content writers know how to seamlessly incorporate call to actions into content to incite your website’s visitors to take the next step.
Moral of the story: don’t skimp on content quality! Just like poorly written content can damage your brand’s reputation, high quality content can strengthen it. Use your words wisely! Don’t rely on Bob from Human Resources to produce content that will make sales – hire a content writer!
4. Assures Regularly Updated Content
One of the primary reasons companies don’t blog or update their website regularly is that they simply (and understandably) don’t have the time. Generally, when it’s “crunch time”, blog posts and content updates get pushed aside. Hiring a content writer makes sure these (very important!) content updates aren’t simply afterthoughts. Significantly, Google takes note of how often the content on your website is being updated and rewards regularly updated websites with higher rankings; Google views regularly updated content as a sign of quality and credibility. In fact, neglecting to update the content on your website can negatively affect your site’s search engine ranking. By hiring a content writer, you’re assured that your content will be updated regularly.
5. You’re Free to Use Your Time More Productively
Now that you’re not spending hours stressing over content that you don’t feel comfortable writing, you have plenty of time to be more productive at doing something you’re very good at: your job! Although it may save you the expense of hiring a new employee or outsourcing, forcing current employees to do something that doesn’t come naturally to them, such as writing weekly blog posts, isn’t going to help anyone in the long run. Let your employees focus on the job they were hired to do, and hire a content writer to write your content – everyone wins! (especially your website!)
Whether you choose to outsource or hire in-house, hiring a content writer for your website is the way to go. Show your website the respect and care it deserves but populating it with the quality content that will get it noticed!
If you’re looking to revamp your business’ marketing strategy, there’s one simple word to keep in mind: blog. Having a company blog is a simple, cost-efficient way to promote your brand online and is an essential part of any content marketing strategy. Noticed that everyone else is “blogging”, but not quite sure what the buzz is all about? Or if having a company blog is right for your business? Our digital marketing agency breaks down the top 6 benefits of integrating a blog as part of your business’ marketing strategy.
1. It Increases Your Search Engine Ranking
Blogging and search engine optimization go hand in hand. Having a blog set up on your company website is a simple and effective way to regularly upload fresh content to your site, which can help you increase your websites’ ranking. But don’t just post for the sake of having more content; optimize every post with important keywords for your business to ensure that your posts come up in search. Google loves new and regularly updated content and will reward your site by increasing your search engine ranking.
2. Increases Your Business’ Credibility
Having a business blog is a simple way to establish your business as a leader in your industry. By sharing tips, advice, industry news, strategies, etc., you establish credibility for your brand and position your business as a thought leader in your field of expertise. Regularly having helpful industry content on your blog will build loyalty and trust with your clients and followers and will keep them coming back for more.
3. Simple and Effective Way to Reach Your Clients
No more coordinating expensive press releases; blogging ultimately creates free PR for your business. The next time your company releases a new product or throws an important event, simply post about it on your blog and press Publish! Blogging is a quick and easy way to keep your clients up to date on all your latest business news, while maintaining your company voice.
4. Great for Link Building
Having a company blog is a great way to create internal links on your site; every time you create a new post, be sure to link to internal pages on your site that relate to the post, as well as any previous blog posts that are relevant to the topic. Internal link building is important for SEO and increases the credibility of your website; it shows that your content is relevant, helpful, and well though-out.
5. Great for Repurposing Content
Writing the blog is just the beginning! Get as much traction out of your posts are possible by repurposing the content in email marketing campaigns, social media updates, e-books, etc. Repurposing blog content is a quick and easy way to create content on other online marketing channels, for example:
- One blog post could equal 5 separate tweets, 3 Facebook posts, 4 LinkedIn posts and 3 Pins
- Use a blog post as one chapter of your business’ next e-book
- Create an infographic based on your latest post
Get the idea?
6. Generate More Leads and Find New Customers
According to a HubSpot survey, “60% of businesses who blog acquire more customers”. Isn’t that enough reason alone to get blogging?! In fact, businesses who blog acquire 4 times more leads than those who don’t. Having a business blog allows you to reach more customers while generating more meaningful leads.
Time to get blogging! But first, take a crash course on creating the perfect blog post.
Don’t have the time to write content? Or would rather focus on what you do best (i.e. running your business)? Learn more about our digital marketing agency’s content marketing services or contact WSI Montreal today.