The homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your website. The homepage is also the one page that commonly gets the bulk of your site traffic and can either encourage or discourage the visitor from turning into a lead and eventually a customer. That is why it is critical to ensure you know who you are marketing to and what it is you intend to deliver as a business and how. As such, our Montreal Web Design team has put together a list of elements we believe are critical to keep in mind when having the website of your business redesigned.
1. Headlines and sub-headlines:
The homepage of your business website should reflect the stages of the buying cycle which include:
- Awareness: when a visitor becomes aware of your product.
- Consideration: when a visitor starts evaluating solutions to their needs.
The top of your homepage will reflect the awareness stage of the buying cycle through the use of headlines and a sub-headline. Both should briefly and effectively demonstrate what it is your business does and what it has to offer for your clientele.
2. Supporting Images:
There should be high quality supporting images all throughout your website, but having such on your homepage is of primary importance. The majority of people are fairly visual. It’s crucial that you include visuals that very clearly demonstrate who it is you are and what your business has to offer. We encourage you to be authentic and choose imagery that captures emotion. Images that make your website visitors feel a positive emotion that relates to your product offered tend to further encourage the visitor to choose your product.
3. Good copy that reveals the benefits of your product or service:
As the visitor scrolls below the introductory section of your homepage that is normally within the header area, they should be able to understand the benefits in which your product or service offers and your experience level or how long you have been offering your service. This can be done by using lightweight and straightforward copy that is worded in the manner in which your clientele speaks. If you honestly demonstrate the benefits to your visitors and how long you have been offering such a service for, the chances of them going with your product and being faithful to it will be greater.
4. Show your visitors the way with links:
Your homepage should always provide your visitors with a direction to other significant features on your website. Part of your homepage should be dedicated to encouraging your visitors to click links to these important pages on your website such as products, services, blog and contact pages. It provides your visitors with the ability to easily navigate through your site and find what they are searching for. When you lead your visitors to the most important pages of your website such as the specific services or products offered using the particular keywords you are seeking to be ranked for, you’re helping Google find and rank your linked webpages accordingly.
According to Hubspot, the call to action (CTA) is the link between the regular content which the visitor is interested in and the page that persuades this visitor to turn into a potential lead. The CTA is very brief in wording, consisting of no more than 5 action oriented words. Examples of a good call-to-action include:
- Contact us today
- Make an appointment
- Get a free consultation
Based on the content you have on your homepage, there should be a couple calls-to-action on your homepage.
6. Testimonials, reviews and success stories:
Your homepage can have every critical element in the book, but what will surely grab the attention of the visitor is if the positive statements towards your product or service are supported with proof. Proof consists of reviews, testimonials and general customer success stories that are visible on the homepage. All you need is a few of your best quotes from reviews, testimonials or success stories and you should be well on your way in demonstrating credibility through such indicators of success.
7. Your most recent Blogs and articles:
You should ensure that there is a section on your website that is solely devoted to a blog. This blog demonstrates that you care for your clients and want to provide them with helpful content that will better their lives in one form or another. Blogs are also great for using keywords that elevate your websites ranking on search engines (commonly known as SEO). Displaying your three most recent blog posts towards the bottom half of your website is an excellent way in showing your clientele that you are not only qualified in what you do but that you are a thought leader in your particular industry.
8. Link to your social media accounts:
Adding links to your social media accounts won’t only help increase the chances of your clientele finding you on search engines, but it also demonstrates to visitors that you are an actively present organization. Being active on social media can help you retain your audience and can also help make sure that both your target market and search engines can find you.
Our WSI Montreal team is keen to educate our clients of the most beneficial online trends, techniques and technologies to grow their business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact us today.
Our West Island Web Design team is pleased to launch the new responsive Website for Terragon Environmental Technologies Inc. Terragon is an engineering firm that provides resource and waste management solutions for remote communities including isolated Northern arctic communities, ships, resorts, hospitals, mining work camps and military installations. With the development of award-winning appliances that enable such environments to treat its own waste locally as opposed to having to manage the removal of it, Terragon works to generate useful resources through the re-purposing of waste and wastewater.
Terragon Environmental is just one of many companies and organizations that WSI has dealt with over the years, whose focus is in the northern regions including Quebec’s arctic region, Nunavik. We are proud to partner with these organizations to help market them online.
WSI Digital Marketing – A Trusted Online Marketing Partner to Help You Promote Your Online Brand
At the outset of the project, our Montreal digital marketing strategists invested much time learning about the business, determining who their target markets are and how to improve the core marketing message so that it successfully reaches the end-users. We designed and developed a responsive WordPress website with a blog to allow the Terragon marketing team to publish new content on an ongoing basis.
Moving forward, WSI Montreal Digital Marketing will provide ongoing WordPress support, training and will update the WP versions as well as the plugins to minimize the risk of the WordPress website being hacked. We thank the Terragon team for their confidence and are looking forward to acting as their ongoing digital marketing partners in the future.
Custom Web Designs for your B2B or B2C Business
Our West Island Web design experts will provide you with a customized website design for your organization, B2B or B2C business. Contact us today to find out more about our design services. Already have a website but need to be more active with your marketing? Ask us about our social media marketing services.
It is a pleasure to announce that our West Island Web Design team has been chosen to rebuild the VOBOC foundation WordPress site. VOBOC (Venturing Out Beyond Our Cancer) offers newly diagnosed adolescent and young adult cancer patients help to ease their cancer journey with free distractions, resources and tools; providing unique membership as part of an oncology interdisciplinary team within leading cancer treatment centres. VOBOC continuously works to raise public awareness concerning increasing incidents of cancer diagnosis in adolescent and young adults and we are humbly supporting their mission in doing so.
WSI Montreal firmly supports the work done by not-for-profit organizations such as VOBOC and other organizations whose goals are to improving the quality of life in various ways. We are proud of the support our Digital Marketing team provides to many West Island organizations and businesses.
Goal of the Mandate: Provide a More Responsive WordPress Support Service and Increase the Client Management Capabilities
The VOBOC foundation was referred to our digital marketing firm by another West Island Business owner. VOBOC was in need of a much more responsive technical support and advisory team. Their website theme was outdated and no longer supported by the original developer which was a potential vulnerability of the site being hacked. WSI Digital Marketing has rebuilt the WordPress site with a more current and trusted theme and will provide ongoing WordPress customer support, systems updates including theme and plugin updates and WordPress training into the future.
We have also freshened up the overall look and feel of their website with the use of larger visuals and have improved website management capabilities. Their web presence has further been aligned with the foundations goals and priorities with more prominent calls to action and ‘Donate Now’ button as well as visually demonstrating how many people VOBOC has had the privilege of helping over the years.
Custom Web Designs without the Downtown Agency Costs
Our West Island Web design experts will provide you with a customized website design for your organization or small business, without the downtown agency cost. Contact us today to find out more about our design services. Already have a site but need to be more active with your marketing? Ask us about our social media marketing services.
Mobile Responsive website is a must in today’s busy and connected day and age. At WSI Montreal, we’ve had countless clients over the years, most of which are still with us today. We take great pride in the fact that we have walked alongside these clients over the years, watching them grow their business and helping them evolve their online marketing strategy as technologies change and new marketing channels are brought into the online marketing mix.
Complete Care Coordination is a company which provides caring and professional senior care in Montreal and has been a long-time client of ours. Our WSI Digital Marketing team in Montreal had the pleasure of working with their team to develop their first website many years ago. We have also been providing our SEO expertise, to ensure that their Website ranks well in search engines. More recently, we have helped them implement content marketing strategy, which allows them to regularly post new SEO-optimized quality content, which is a key factor in search engine rankings.
As times change and technology changes even faster, Website designs and technologies need to be updated as well. Complete Care Coordination was in the need of a more modern & stylish Website, to ensure that they have the latest in WordPress technologies and that they will continue to compete with their competition. As a large segment of their target audience is busy professionals who search for information on their smartphones, their Website will be in a responsive, mobile-friendly format.
Our Montreal digital marketing team is proud to be chosen once again as the designer of their new responsive website. We thank the Complete Care Coordination team for their continued trust and look forward to working in partnership on the project. Stay tuned in the coming weeks for the new site!
Mobile Responsive Website Services
If you are looking to update your current website or create a mobile responsive website we invite you to contact our WSI montreal website design team. We will be happy to answer your questions. Call us at (514)-693-9339 or send us an email at firstname.lastname@example.org
Google first introduced its social network, Google+, in June 2011. Just six months later it reportedly had 62 million users and is on track for 400 million users by the end of 2012. That will be half of Facebook’s total current user base in a fraction of the time, and double Twitter’s!
Just recently, Google announced Search, plus Your World, which is Google+ content appearing with traditional organic search results. This is proof that the lines between social networking, social media and SEO are indeed thinning and that social networking and social signals are becoming more important to the practice of SEO.
Google+ is a social networking force to be reckoned with and it is forcing marketers’ hands. I guarantee you that Google+ is not a fad. It is here to stay.
So why is it important to incorporate Google+ into your web presence, how do you do it, and how will it positively impact your organic search strategy?
With the introduction of Search, plus Your World, when your prospects search in Google for the keywords you want to be found for, relevant results will be returned in that searcher’s “Personal Results” from their “Google+ Circles”, as well as related “People and Pages from Google+”. Think about how this impacts your findability and the Page One search results for everything.
Here’s an example – when I was logged in to Google+ and searched for “community management tips”, the #8 ranking was a blog post by Acquisio because they are in my Google+ circles:
When I logged out of Google+, and all other Google properties, Acquisio did not appear in my top 50 Google search results for the same keyword phrase.
Moral of the story: start building your circles and sharing your business content via a Google+ Page.
Search, plus Your World makes a lot of sense. Let’s revisit three facts about organic search and Google search that support the concepts of Google+:
1.A lot of people use and trust Google’s search results. Really. The proof – according to comScore.com, in December 2011 there were 12 billion Google searches performed (up 3% over November 2011). Compare this to the second busiest search engine, Bing, with just 2.7 billion searches in December. #bigdifference
- Everybody looks at the organic side of search, and 80% to 90% of searchers will click on organic search results (the left-hand side) over paid search results (AdWords, PPC). Your web presence needs to be found on the organic side of search through your SEO efforts or you’re missing out on a lot of eye balls, prospects and business.
- Google is fanatical about search relevance. That is, fanatical about providing relevant search results to every searcher for every search. Since Google+ is a social network and social networks are about relationships it only makes sense that search results include relevant content from your relationships (your circles) in Google+.
6 Reasons to Add Google+ to Your Web Presence & SEO Strategy
1. Let them socialize.
Your prospects, customers and employees want to socialize with your organization. So let them – on the most visited search engine on the planet.
By embracing Google+ you have one more presence point to socialize your content, control your message for SEO and get found. It’s also one more presence point to initiate social engagement.
Since Google+ allows your content to be socialized with those who are interested in your brand, it helps prove relevance to Google and therefore impacts your organic search rank. As you grow your circles, social engagement with your organization will increase as well. This all leads to higher organic search results throughSearch, plus Your World.
So let the socializing and findability begin: Set up a Google+ Page for your business (http://www.google.com/+/business) and start publishing content, building circles, and getting +1 recommendations.
SEO Impact: The broader and stronger your web presence is, the better you will perform organically in the search engines. Adopting Google+ will broaden and strengthen your web presence.
2. Fresh content.
Fresh content is the key to dominating in organic search. This is true now more than ever before. Yes, the fundamentals of SEO are still valid – build a technically great website and have a strong backlinking strategy – but sharing excellent, fresh, consistent and optimized content via social networks is also key.
Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. The difference with Google+ is that your content, if found, will be listed at the top of Google personal results mixed in with traditional search results (so long as it has been shared in the searcher’s circles).
Getting serious about producing fresh, optimized content and having it socialized in Google+ will really pay off.
SEO Impact: Publishing fresh content produces backlinks, social signals and authority. This increases the likelihood of being found. Google+ is just one more presence point to accomplish this.
3. Google+ produces social signals.
Social signals are now factored into Google’s organic search algorithm. A social signal can come from a Facebook Like, Share or a Google +1. Social signals prove that a piece of content is relevant. The more people who like, share or +1 it, the more relevant it is.
Now more than ever it’s important to integrate page-level social icons on your website, email marketing, press releases and blogs. Give any visitor to your web presence, at any time, the ability to provide your content with a social signal.
If you haven’t already done so, add the Google +1 button to all pages on your website.
SEO Impact: Social signals will continue to weigh into Google’s search algorithm. Social signals are like the “new age backlink.” Start building your social signals strategy today.
4. Your competitors.
If your competitors have not already rolled out a Google+ strategy then look at this as a stroke of good luck to capitalize on. This could be your chance to shine and dominate in organic search results.
But get moving and get paranoid about executing on a Google+ strategy. It will impact your organic search rankings, findability and traffic to your website.
SEO Impact: Just like you have an SEO backlink strategy to out-backlink your competitors, now you need to think about your social signals strategy to out-signal your competitors.
5. Google, Google+ and Search plus Your World aren’t going away.
My recommendation to marketers is to not ignore Google+. It isn’t going away any time soon and I predict traction throughout 2012.
According to Google, “We’re transforming Google into a search engine that understands not only content, but also people and relationships.” And, “[Google+] is a platform which allows us to bring social elements into all the services and products that we offer.” (Source: The Telegraph)
(Note: Google has changed its compensation system so that all Google employees think about Google+ opportunities every day.)
Google will continue to incorporate Google+ into more and more Google properties including their Android efforts. According to Google, “Most importantly, 700,000 Android devices are activated daily and this will become a very significant source of new users for Google+. That number will also grow next year.”
Think seriously about how your organization is going to incorporate Google+ into its web presence. It’s one more presence point through which your prospects are expecting to engage with you, and it provides your business with one more opportunity to produce and publish controlled content for your circles to consume.
SEO Impact: Google Search, plus Your World will be everywhere.
6. The Social Network War: Google versus Facebook.
Who will win? Up until now, Facebook has been the dominant force in terms of social networking and having marketers leverage social networking to reach prospects and customers. But what will transpire over the next 12 months? Will Facebook continue its dominance and keep marching along or will Google+ surpass their progress?
Which social network will dominate for business and marketing purposes?
Which social network will dominate for SEO?
The answer to all of these questions is, “no one knows.” Because of this, organizations should hedge their bets, fire bullets at both and grow their web presence to include both Google+ and Facebook.
If you have any questions on any of the strategies and topics covered, feel free to contact us, and will help you resolve all your issues.
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