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WSI Montreal wins 2017 WebAward for Outstanding Achievement in Web Development


WSI Montreal is extremely proud to announce that we have won another Web Marketing Association (WMA) Award for outstanding achievement in web development in the field of healthcare provider for Centre Dentaire Pierrefonds.

The Web Marketing Association’s annual Web Award Competition has been setting the standard of excellence for international Web development for over 20 years. This year, websites from 52 webaward17_standarddifferent countries in 96 industries were reviewed by independent expert judges from around the world. To be awarded with a very prestigious WebAward, the site needed to receive a high score of 60 or greater out of 70.

WSI Montreal is part of the world’s largest network of Digital Marketing Consultants. Our agency, headed by Chris Murray and Laurie McCullagh is proud to be a part of a global network of Digital Marketing Consultants that continues to set the benchmark for excellence in its industry.

This year WSI’s global team received 7 awards, which includes 6 Standard of Excellence Awards and a Best Website Award. WSI has won a total of 75 WMA Awards since it started entering the competition in 2007. We are very proud of our talented team that contributed to make this award possible.

We would like to thank Dr. Jean-Pierre Bedirian of Centre Dentaire Pierrefonds for his continued trust in our marketing firm and for giving us the opportunity to create an award-winning website for his practice.

We would also like to extend a big thank you to our design partner WSI Comandix for their partnership in this project.

Grab the Attention of your Potential Customers with These Key Homepage Components


When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or if they’re headed for the back button.

For most of your visitors, your homepage will be the first page that they see. Since your homepage will receive the bulk of your website’s traffic it’s critical that this page helps to turn these potential leads into customers.

Deciding what content to put on your homepage can be a daunting task so we’ve created a list that will help guide you through the process and ensure that you make the right first impression.

  • Headlines. Use clear and simple headlines that include your primary keywords at the top of the page. Use sub-headlines as brief descriptions.
  • What do you do? In one or two sentences, tell your visitors exactly what you do. Summarize what services you offer or what products you sell and establish credibility by telling your audience how long you have been in existence.
  • Who is your target market? Identify who your products or services are geared to.
  • Why choose your company? Describe what makes you unique, different or better than the competition.
  • Solutions. Explain how you can help solve a problem for your potential customers.
  • Show them the way. Visitors to your website are usually looking for something. Show them the way by writing a short description about the important information that can be found on your site (our services, products, blog, specific services that you wish to highlight). Links within this text will help guide your visitors to where you want them to go.
  • Highlight recent blog posts. Blogging helps to establish your business as an authority in your field. Put emphasis on the articles you’ve written or recent news that you would like to share by featuring highlights on your homepage.
  • Establish trust with social proof. Customer reviews and testimonials are very persuasive because they are real. You can also include the logos of your partners or clients, list any awards or recognitions that you have received or mention the associations that you belong to.
  • Eye-catching visuals. Images are an opportunity to bring your products and services to life. Use unique images to entice your visitors to explore your site further.

To help you make a great first impression, always remember to keep your text clear, simple and focused. Once you’ve grabbed your visitor’s attention, they will be more likely to stay a little longer which will increase the chances of converting these potential leads.

If you need any guidance regarding best practices for content creation, don’t hesitate to contact us.

WSI Montreal is pleased to announce the launch of a new website for Investiprise


WSI Montreal is pleased to announce the launch of a new responsive website for our client Investiprise, a Montreal based team of business brokers. Supported by a team that consists of lawyers, accountants and business consultants, Investiprise provides its clients with the most unique and competitive experience on the market today. Whether you are buying or selling a business, Investiprise strives to provide its clients with the best service supported by the professionals that you need so you can make the right business decision.

Our goal was to design a website for our client that not only had a new, fresh look and feel but was more relevant to their target market.

Visitors will discover an easy to navigate site that provides valuable information about the process of buying or selling a business as well a complete list of Investiprise’s current listings.

Incorporating more conversion points on the site makes it easy for people who are looking to buy or sell a business in Montreal to connect with Investiprise’s dedicated and highly trained team of business brokers.

As video rapidly becomes the future of content marketing, Investiprise has recognized the impact it will have on their online marketing strategy by choosing to prominently feature a video on their homepage. In collaboration with videographer Adam Petel of Red Infinity Productions, Investiprise created a video that gives an overview of their unique process, clearly and concisely outlining their approach to buying and selling businesses.

We would like to thank Investiprise for giving us the opportunity to work with them. We sincerely appreciate the trust that they placed in our firm and hope that they are as pleased in the outcome of their new website as we are.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Web Design Team Launches New Website for Whitrod Leduc CPA Inc.


WSI Montreal is pleased to announce the launch of a bold new responsive website for the professional services of Whitrod Leduc CPA Inc. This West Island based accounting firm provides tax, accounting and financial advisory services to small and medium sized businesses.

We would like to thank Whitrod Leduc for the trust they placed in our firm. We hope that they are as pleased with the results as we are.

Simple, modern design with a big impact

Whitrod Leduc’s goal was to increase the visibility of their accounting services that go above and beyond the typical financial statement preparation and tax compliance services to include a wide range of financial services for owner-operators, entrepreneurs and business owners who are focused on increasing their profitability.

Stunning photography

Whitrod Leduc worked with a professional photographer who provided gorgeous images for their new website. On the homepage visitors are greeted with a beautiful slideshow which helps viewers get a feel for firm and establishes Whitrod Leduc’s core beliefs through text that accompanies each image. Throughout the site visitors will get to see images of the team members that make up the outstanding firm of Whitrod Leduc!

Keeping their clients informed

In an industry that is constantly changing, it is important to stay up-to-date. Whitrod Leduc’s new blog will help keep their clients informed of the latest industry news. Not only will regular blogging help Whitrod Leduc build relationships with their clients, it will also help to establish them as experts in their field. Not to mention that fresh new content is the stuff that Google loves, meaning that blogging can help get those higher rankings in search engines!

Ongoing support and local optimization

Built on the WordPress CMS platform, our client will be able to edit their site themselves but we’ll always be there to help them with any issues that may arise by providing ongoing WordPress support.

WSI will continue to help Whitrod Leduc grow its business by helping them rank at the top of local search results with ongoing local SEO.

Contact our West Island web design experts to find out how WSI Montreal can help establish an online presence for your business. Already have a website but need help getting more traffic? Ask us about or SEO and social media marketing services.

WSI Montreal Web Design Team Launches New Website for Paquette & Associés

WSI Montreal is pleased to announce the launch of a new responsive website for our client Paquette & Associés, a West Island based law firm that specializes in commercial, business and civil law with a personal approach.

We would like to thank Paquette & Associés for the trust they placed in our firm to help them establish an online presence. We hope that they are as pleased with the outcome of this project as we are.

Parallax Scrolling Design

WSI’s design team used parallax scrolling elements to create a unique and visually striking website for our client. This recent web design technique involves the background moving slower than the foreground as you scroll down the page, creating a subtle illusion of depth. As you scroll through the homepage stunning photographs of Paquette’s offices and team are revealed.

A Fully Mobile Responsive Website

More and more people are using their cell phones to browse the internet which is why it is critical to have a website that performs well on mobile devices. Paquette’s new website allows users to access all of their information seamlessly anywhere and on any device.

All the Information you Need

Choosing the right lawyer can seem like an overwhelming task. Paquette & Associés offers a variety of legal service in civil and commercial matters which are clearly explained in the expertise section of their new website. Each area of expertise is easily accessible from the top level menu which displays prominently across the top of each page.

Ongoing Local Optimization

Local SEO is a great way for business to be discovered in a specific area. Going forward, our marketing firm will continue to help Paquette & Associés grow their business by providing

ongoing SEO service which will help them rank at the top of Google’s local search results.

If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.