Author Archive

Breakfast Seminar: Deconstructing Google to Build a Winning SEO Strategy with Chris Murray

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On November 23rd, 2017 join WSI’s very own Chris Murray for a seminar on Search Engine Optimization. During his presentation, Chris will break down what Google is looking for and outline the elements of a successful SEO strategy that will bring you more qualified leads from your Website. A full list of resources and tools will be provided.

November 23rd, 2017

7:30 am – 9:00 am

Breakfast included

L’Espace Beaconsfield (40H boul. St. Charles (Plaza Beaconsfield), Beaconsfield, QC, H9W 5Z6

$30 +tax per person (members of The West Island of Montreal Chamber of Commerce)

$50 +tax per person (non-members)

Seating is limited, so be sure to reserve by calling 514.697.4228 x 5501

About Chris Murray An entrepreneur at heart, Chris launched his business with managing partner Laurie McCullagh, leveraging his extensive management and operations experience with the emerging online marketing technologies. Chris and the WSI Digital Marketing team in Montreal, partner with brands who are focussed on growth. The team has developed a trusted reputation for creating impactful online marketing solutions for West Island and Montreal based businesses and organizations.

WSI Digital Marketing is an award winning agency that has been providing the strategy, design and development of Web, mobile and digital marketing solutions since January 2000. WSI offers a full range of digital marketing services for small and medium-sized organizations. WSI offers SEO, paid marketing, content marketing, reputation management, social media management and more. WSI World has over 1,000 locations in over 80 countries and is partnered with industry-leading organizations such as Google, Bing, HubSpot, HootSuite and more.

Important Security Changes for Google Chrome

We at WSI want to inform you about an important change that the web browser Chrome is making to how it handles website pages that collect any form of data from a visitor (e.g., contact details, password, etc.)

Google cares about a secure internet and has been promoting and encouraging companies to provide a secure browsing environment since 2014.

In 2014 Google started recognizing secure Websites (HTTPS) as a ranking signal in the Google algorithms to encourage companies to move to secure Websites.

Now in Oct 2017 Google has taken the next step by indicating in Chrome (Google’s browser) sites that are not secure anytime there are form fields available which is most Websites.

With the numerous pirated hackings and security breaches among many large institutions around the world, Chrome has created an initiative to protect client’s private information, and heighten the industry’s data protection expectations.

As a result, starting this October, all sites that retrieve any private information (email, methods of payment, first name, last name, etc.) through a form (contact page, sign up form, etc.), requires the use of HTTPS. For websites that remain just HTTP, Chrome will start posting not secure notices to visitors (see image below) to warn them that the site is deemed unsafe and that they should be cautious when submitting any of their data through the website. For more information on this update, you can read the full blog post from Chrome here.

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NEXT STEPS FOR YOUR WEBSITE:

Chrome corners the market when it comes to browser usage (over 55% market-share). As such, it is important that we follow their protocols and update your website to be https, so you don’t have these security warnings popping up. We would hate for messages like this to deter people from visiting your site, completing any call-to-action (e.g., form submission), and ultimately negatively impact your website conversions.

Since this update will be happening just next month, it is something we need to move on in the near future. The process to update your website to https doesn’t take long, but it is something we need to act on sooner rather than later.

Please feel free to call us at 514.693.9339 to discuss the steps we need to take to get your website to be https.

Announcing the Launch of a New Website for Score Financial Services

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The team at WSI Montreal is pleased to announce the launch of a new website for Score Financial, a brokerage and advisor firm specializing in group insurance and group retirement plans.

Beautifully designed, Score’s new website features fresh imaging, simplified navigation and a layout that is responsive on all platforms or devices.

When it comes to group insurance, retirement plans and specific benefit programs, Score Financial is able to offer complete solutions that satisfy the needs of both their corporate and individual clients. Score’s new website provides new and existing customer with easy access to all of the information that they need.

As an authorized advisor for the Chambers of Commerce Group Insurance plan in Quebec and Ontario, it was very important that Score Financial provide the most comprehensive information regarding the plans that they offer. We created a page dedicated to detailing the benefits of the Chambers of Commerce Group Insurance Plan which also includes important links for administrators, existing and new clients.

To further their dedication to their customers, Score Financial will continue to expand their resources by regularly publishing industry related articles to their blog. Not only will blogging help to keep Score’s clients up-to-date, it will also help to establish them as experts in their field.

If you are a business owner who wants to improve your online presence, contact our digital marketing experts here in the West Island to learn more about our web design services today.

WSI Montreal wins 2017 WebAward for Outstanding Achievement in Web Development

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WSI Montreal is extremely proud to announce that we have won another Web Marketing Association (WMA) Award for outstanding achievement in web development in the field of healthcare provider for Centre Dentaire Pierrefonds.

The Web Marketing Association’s annual Web Award Competition has been setting the standard of excellence for international Web development for over 20 years. This year, websites from 52 webaward17_standarddifferent countries in 96 industries were reviewed by independent expert judges from around the world. To be awarded with a very prestigious WebAward, the site needed to receive a high score of 60 or greater out of 70.

WSI Montreal is part of the world’s largest network of Digital Marketing Consultants. Our agency, headed by Chris Murray and Laurie McCullagh is proud to be a part of a global network of Digital Marketing Consultants that continues to set the benchmark for excellence in its industry.

This year WSI’s global team received 7 awards, which includes 6 Standard of Excellence Awards and a Best Website Award. WSI has won a total of 75 WMA Awards since it started entering the competition in 2007. We are very proud of our talented team that contributed to make this award possible.

We would like to thank Dr. Jean-Pierre Bedirian of Centre Dentaire Pierrefonds for his continued trust in our marketing firm and for giving us the opportunity to create an award-winning website for his practice.

We would also like to extend a big thank you to our design partner WSI Comandix for their partnership in this project.

Grab the Attention of your Potential Customers with These Key Homepage Components

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When a visitor lands on your homepage you only have a few seconds to make a meaningful impression. In this very short period of time a visitor will decide whether to stick around and learn more about your business or if they’re headed for the back button.

For most of your visitors, your homepage will be the first page that they see. Since your homepage will receive the bulk of your website’s traffic it’s critical that this page helps to turn these potential leads into customers.

Deciding what content to put on your homepage can be a daunting task so we’ve created a list that will help guide you through the process and ensure that you make the right first impression.

  • Headlines. Use clear and simple headlines that include your primary keywords at the top of the page. Use sub-headlines as brief descriptions.
  • What do you do? In one or two sentences, tell your visitors exactly what you do. Summarize what services you offer or what products you sell and establish credibility by telling your audience how long you have been in existence.
  • Who is your target market? Identify who your products or services are geared to.
  • Why choose your company? Describe what makes you unique, different or better than the competition.
  • Solutions. Explain how you can help solve a problem for your potential customers.
  • Show them the way. Visitors to your website are usually looking for something. Show them the way by writing a short description about the important information that can be found on your site (our services, products, blog, specific services that you wish to highlight). Links within this text will help guide your visitors to where you want them to go.
  • Highlight recent blog posts. Blogging helps to establish your business as an authority in your field. Put emphasis on the articles you’ve written or recent news that you would like to share by featuring highlights on your homepage.
  • Establish trust with social proof. Customer reviews and testimonials are very persuasive because they are real. You can also include the logos of your partners or clients, list any awards or recognitions that you have received or mention the associations that you belong to.
  • Eye-catching visuals. Images are an opportunity to bring your products and services to life. Use unique images to entice your visitors to explore your site further.

To help you make a great first impression, always remember to keep your text clear, simple and focused. Once you’ve grabbed your visitor’s attention, they will be more likely to stay a little longer which will increase the chances of converting these potential leads.

If you need any guidance regarding best practices for content creation, don’t hesitate to contact us.

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