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WSI Montreal Web Design Team Launches New Website for Centre Dentaire Pierrefonds

captureWSI Montreal is proud to announce the launch of a new responsive website for our client Centre Dentaire Pierrefonds. CDP is a comprehensive dental clinic in Montreal’s West Island who focuses on dental care for the entire family. Combining their experience, maturity and professionalism, this skilled group of dentists offer a full spectrum of treatments in a modern and friendly environment.

We would like to thank Centre Dentaire Pierrefonds for their continued trust in our West Island marketing firm and hope that their team is as pleased with the outcome of this project as we are.

Clean, Modern Design

The goal for Centre Dentaire Pierrefonds’ new website was to provide visitors with an easy and inviting way to learn more about their clinic. Scroll through the homepage to learn a little more about Centre Dentaire Pierrefonds including information for new patients, urgent care and patient testimonials. This clean and modern website was built on the WordPress CMS platform allowing the client to easily make changes and updates as necessary.

WSI Montreal’s team of experts will also make sure that this beautiful new website can be found in Google by providing ongoing search engine optimization (SEO) and local search engine optimization.

We would like to thank Kathleen Gran for providing her exceptional copy writing and translation skills to this project.

A Fully Responsive Website Design

Centre Dentaire Pierrefonds’ fully responsive website means that visitors can easily navigate the site and learn more about what Centre Dentaire Pierrefonds has to offer through detailed descriptions of their services, procedures and dental conditions on mobile devices and tablets alike.

A Gorgeous Photo Gallery

Take a look inside the offices of Centre Dentaire Pierrefonds in their stunning photo gallery. Browsing the gallery which includes photos of the dentists, the reception area as well as treatment rooms will give visitors to the new website a feel for the clinic.

We would like to thank Kathleen Girard of Studio Kat Kennedy for the stunning photographs that she took for this project.

Client Testimonials

Testimonials are the perfect way to humanize your brand and build trust. Centre Dentaire Pierrefonds wanted to share the positive experiences of their patients so we provided two ways that they could showcase their testimonials. Kind words from their patients rotate on their home page and appear in more detail on page dedicated to testimonials.

Blog

Centre Dentaire Pierrefonds can now publish new content on a regular basis on their blog. Blogging is an important tool on any website as it helps to establish customer relationships, drives traffic to your website, establishes you as an expert in your field and helps to increase SEO by providing regular, fresh content that Google loves!

Contact WSI Montreal today to find out more about designing a new website for your small business or organization. Already have a website? Call us at (514) 693-9339 or send us an email at info@wsisme.com to learn more about our full range of online solutions.

8 Critical Elements to Have on Your Homepage: Montreal Web Design

Montreal web designThe homepage of a website is essentially the most important page of any website. This is the page where you make your first impression and often this first impression is deciphered in the first 3 seconds of landing on your website. The homepage is also the one page that commonly gets the bulk of your site traffic and can either encourage or discourage the visitor from turning into a lead and eventually a customer. That is why it is critical to ensure you know who you are marketing to and what it is you intend to deliver as a business and how. As such, our Montreal Web Design team has put together a list of elements we believe are critical to keep in mind when having the website of your business redesigned.

1. Headlines and sub-headlines:

The homepage of your business website should reflect the stages of the buying cycle which include:

  • Awareness: when a visitor becomes aware of your product.
  • Consideration: when a visitor starts evaluating solutions to their needs.
  • Purchase

The top of your homepage will reflect the awareness stage of the buying cycle through the use of headlines and a sub-headline. Both should briefly and effectively demonstrate what it is your business does and what it has to offer for your clientele.

2. Supporting Images:

There should be high quality supporting images all throughout your website, but having such on your homepage is of primary importance. The majority of people are fairly visual. It’s crucial that you include visuals that very clearly demonstrate who it is you are and what your business has to offer. We encourage you to be authentic and choose imagery that captures emotion. Images that make your website visitors feel a positive emotion that relates to your product offered tend to further encourage the visitor to choose your product.

3. Good copy that reveals the benefits of your product or service:

As the visitor scrolls below the introductory section of your homepage that is normally within the header area, they should be able to understand the benefits in which your product or service offers and your experience level or how long you have been offering your service. This can be done by using lightweight and straightforward copy that is worded in the manner in which your clientele speaks. If you honestly demonstrate the benefits to your visitors and how long you have been offering such a service for, the chances of them going with your product and being faithful to it will be greater.

4. Show your visitors the way with links:

Your homepage should always provide your visitors with a direction to other significant features on your website. Part of your homepage should be dedicated to encouraging your visitors to click links to these important pages on your website such as products, services, blog and contact pages. It provides your visitors with the ability to easily navigate through your site and find what they are searching for. When you lead your visitors to the most important pages of your website such as the specific services or products offered using the particular keywords you are seeking to be ranked for, you’re helping Google find and rank your linked webpages accordingly.

5. Calls-to-action:

According to Hubspot, the call to action (CTA) is the link between the regular content which the visitor is interested in and the page that persuades this visitor to turn into a potential lead. The CTA is very brief in wording, consisting of no more than 5 action oriented words. Examples of a good call-to-action include:

  • Contact us today
  • Make an appointment
  • Get a free consultation

Based on the content you have on your homepage, there should be a couple calls-to-action on your homepage.

6. Testimonials, reviews and success stories:

Your homepage can have every critical element in the book, but what will surely grab the attention of the visitor is if the positive statements towards your product or service are supported with proof. Proof consists of reviews, testimonials and general customer success stories that are visible on the homepage. All you need is a few of your best quotes from reviews, testimonials or success stories and you should be well on your way in demonstrating credibility through such indicators of success.

7. Your most recent Blogs and articles:

You should ensure that there is a section on your website that is solely devoted to a blog. This blog demonstrates that you care for your clients and want to provide them with helpful content that will better their lives in one form or another. Blogs are also great for using keywords that elevate your websites ranking on search engines (commonly known as SEO). Displaying your three most recent blog posts towards the bottom half of your website is an excellent way in showing your clientele that you are not only qualified in what you do but that you are a thought leader in your particular industry.

8. Link to your social media accounts:

Adding links to your social media accounts won’t only help increase the chances of your clientele finding you on search engines, but it also demonstrates to visitors that you are an actively present organization. Being active on social media can help you retain your audience and can also help make sure that both your target market and search engines can find you.

Contact Us

Our WSI Montreal team is keen to educate our clients of the most beneficial online trends, techniques and technologies to grow their business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design servicescontact us today.

 

See You In 2017!

2017-wsiThere is no doubt that 2016 was a great year. Our WSI Digital Marketing team has worked on many great projects ranging from web design to SEO and the implementation of a Facebook contest that increased the engagement and Facebook page Likes for our client by more than 50%. We welcomed a number of new clients and further developed a rewarding relationship with our clients. It’s been a great year and we believe 2017 will be even better.

We wish you a wonderful holiday season and a prosperous new year. Click on the image above to check out this short and uplifting video by WSI World.

 See you all in 2017!

Contact Us

Our WSI Montreal team is well equipped to apply knowledge of the most beneficial online trends, techniques and technologies to grow your business. If you would like help achieving the perfect digital marketing mix for your business or want to know more about our Montreal web design services, contact our digital marketing agency today.

WSI Montreal Web Design Team Launches New Website for Complete Care Coordination

web design MontrealRecently our web design Montreal team announced that we were in the process of re-designing a mobile responsive website for long-time client Complete Care Coordination. Over the years we’ve had the pleasure to provide our SEO and PPC expertise on an ongoing basis.

Today, we are proud to share that we have officially launched the new website for Complete Care Coordination.  We thank the Complete Care team for their continued trust in our West Island marketing firm and hope their team is as pleased with the outcome of the project as we are.

About The New Website by WSI Web Design Montreal:  

Busy professionals now search for information on their smartphones while on the go. The Complete Care Coordination team, who specialize in eldercare in the Montreal area, was looking to update their website to ensure their site can be viewed on a smart phone or tablet easily.   Having a mobile friendly site will also help the site maintain their top ranking of the targeted keywords in Google.

The Website has a modern fresh look that still exudes a warm and inviting feel. It was built on the WordPress CMS platform, so that the client can continue to post regular informative content on their blog, which again, is a positive ranking factor in Google’s eyes, allowing them to stay ahead of their online competition.

Today, a mobile responsive Website is essential. If you are looking to create a mobile responsive website or improve your online marketing strategy, contact our WSI web design Montreal team, call us at (514)-693-9339 or send us an email at info@wsisme.com.

WSI Digital Marketing Mix

WSI Digital Marketing Mix from WSI World on Vimeo.

Are you concerned you’re not achieving the best online results for your business? Are you overwhelmed with the seemingly limitless choice of digital marketing options? Then let’s simplify how to achieve the best digital marketing mix which will take your online results to the next level. The following best practice digital marketing methods will generate growth by building on four key areas of focus; insightful market research, effective customer acquisition, value added communications and lasting brand loyalty.

1. Your starting point should be to evaluate where you are now, and then to plan your strategy.

2. Now you have your digital marketing blueprint, you can assess the effectiveness of your existing web presence, so you can start attracting your target audience through a program of Constant Content Creation.

3. The next step is to promote your content across the search engines with Adaptive SEO™.

4. Paid advertising can also get your message seen in the right places, by the right people at the right time.

5. Social Media is key to engaging with potential customers, as well as managing your online reputation.

6. Now you’re ready to convert visitors into leads, and leads into customers using a combination of marketing automation processes that do the heavy lifting for you.

7. Finally email, which is still a very cost effective marketing medium for achieving more sales and building brand loyalty.

Each part of your digital marketing mix is brought together by a routine of monitoring, testing and improving. By using the right combination of tried and tested, best practice methodologies we have talked about in this video, our WSI Montreal Digital Marketing team will bring global expertise to your market, developing a marketing blueprint that will drive results for your business.

Contact Us

Our WSI Montreal team is well equipped to apply knowledge of the most beneficial online trends, techniques and technologies to grow your business. If you would like help achieving the perfect digital marketing mix for your business, contact our digital marketing agency today.

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